Flipkart Ads

Job Description About the Role /n We are looking for a Flipkart Ads Executive who enjoys spending their day inside the Flipkart Ads Console. /n You will be responsible for keyword research, campaign execution, bid optimization, search term analysis, and scaling advertising campaigns across Flipkart. A significant part of your role will involve identifying new keyword opportunities, improving keyword performance, and driving profitable growth through continuous optimization. /n If you're someone who enjoys working with keywords, search data, campaign optimization, and scaling winning products, we'd love to hear from you. /n Key Responsibilities /n Keyword Research & Search Term Optimization /n /n Conduct extensive keyword research for new and existing products using Flipkart Ads data, search insights, and marketplace research tools /n Build comprehensive keyword lists covering high-volume, high-converting, long-tail, competitor, branded, and category keywords /n Continuously identify new keyword opportunities through search term analysis and customer search behavior /n Monitor keyword performance and identify opportunities to improve product visibility /n Optimize keyword bids based on ROAS, CPC, CTR, CVR, and conversion performance /n Regularly add negative keywords to eliminate wasted ad spend /n Perform competitor product research to identify growth opportunities /n Collaborate with the catalog team to improve keyword indexing across product titles, descriptions, attributes, and catalog content /n Maintain a structured keyword master sheet for every product and continuously expand the keyword universe /n Stay updated with seasonal search trends and marketplace demand /n /n Campaign Setup & Execution /n /n Execute, set up, launch, and manage advertising campaigns on Flipkart /n Create and manage Keyword, Product, Search, and Display advertising campaigns /n Configure campaign budgets, bidding strategies, targeting, and placements /n Organize campaigns following internal naming conventions and account structure /n Perform campaign QA before launch to ensure accurate execution /n /n Campaign Optimization /n /n Monitor campaign performance daily and take timely optimization actions /n Optimize bids, budgets, keywords, product targeting, and placements /n Pause underperforming campaigns and scale winning campaigns /n Identify profitable search terms and add negative keywords regularly /n Improve campaign efficiency while maintaining target ROAS /n Execute A/B tests across keywords, bids, campaign structures, and targeting strategies /n Continuously improve advertising efficiency while reducing wasted spend /n /n Analytics & Reporting /n /n Pull and analyze campaign performance data from the Flipkart Ads Console /n Track key metrics including ROAS, CPC, CTR, CVR, Impressions, Clicks, Orders, Sales, Spend, and Advertising Cost /n Analyze keyword and search term performance to identify optimization opportunities /n Prepare daily, weekly, and monthly performance reports with actionable insights /n Highlight performance trends and recommend next steps /n /n Budget Management & Scaling /n /n Manage daily, weekly, and monthly advertising budgets efficiently /n Allocate budgets based on campaign performance /n Scale winning campaigns while maintaining profitability /n Monitor budget pacing and ensure effective utilization of advertising spend /n /n Catalog Optimization Support /n /n Coordinate with the catalog team to improve listing performance /n Recommend improvements to product titles, descriptions, attributes, keywords, images, and catalog quality /n Monitor listing quality scores and product discoverability /n Identify opportunities to improve organic visibility alongside paid advertising /n /n Account Management /n /n Monitor overall account health and campaign delivery /n Troubleshoot campaign issues and policy-related challenges /n Maintain a clean and organized Flipkart Ads account structure /n Stay updated with Flipkart Ads features, marketplace updates, and best practices /n /n Required Qualifications /n /n 1–3 years of hands-on experience managing Flipkart Advertising campaigns /n Strong working knowledge of the Flipkart Ads Console /n Hands-on experience launching, managing, optimizing, and scaling Flipkart Ads /n Strong understanding of keyword research, search term optimization, bidding strategies, and product targeting /n Strong analytical mindset with the ability to interpret campaign data and identify optimization opportunities /n Proficiency in Microsoft Excel or Google Sheets /n Excellent attention to detail and execution accuracy /n Good communication and collaboration skills /n Willingness to work from the office in Hitech City, Hyderabad (6 days/week) /n /n Preferred Qualifications /n /n Experience working with D2C or FMCG brands selling on Flipkart /n Experience managing Flipkart Seller Hub /n Familiarity with marketplace analytics and keyword research tools /n Understanding of Flipkart catalog optimization and search ranking factors /n Flipkart marketplace advertising certifications or training will be an added advantage /n /n Success in This Role /n You'll be successful if you: /n /n Enjoy spending your day inside the Flipkart Ads Console /n Have a passion for keyword research and search term optimization /n Can manage multiple campaigns across multiple products simultaneously /n Love testing keywords, bids, targeting, and campaign structures /n Take ownership of campaign performance and continuously look for optimization opportunities /n Build and maintain a comprehensive keyword database for every product /n Learn quickly and adapt to Flipkart marketplace updates /n Thrive in a fast-paced, execution-driven startup environment /n /n Key Performance Indicators (KPIs) /n /n Growth in high-performing keywords across the portfolio /n Improvement in product discoverability through keyword optimization /n Increase in ROAS and overall advertising efficiency /n Reduction in wasted spend through negative keyword optimization /n Number of profitable keywords identified and scaled /n Campaign launch accuracy and turnaround time /n Budget utilization efficiency /n Accuracy and timeliness of performance reporting /n Maintenance of a comprehensive keyword repository for all products /n