Senior Media Buyer (Meta Ads)

Media Buyer – (Meta Ads) Company: Gividreams LLC Type:Full time. About the Role We're a fast-growing digital products e-commerce company running multiple Shopify stores across niches like faith-based content, parenting education, math resources, and wellness. We're looking for a performance-driven Media Buyer to own and scale paid campaigns on Meta (Facebook & Instagram). Responsibilities - Plan, launch, and optimize Meta ad campaigns across multiple Shopify stores - Manage daily ad budgets and aggressively test creatives, audiences, and offers to improve ROAS - Analyze campaign data and generate performance reports with actionable insights - Collaborate with the creative team to brief UGC videos, static ads, and carousel formats - Monitor ad frequency, CPM, CTR, CPA, and LTV metrics daily - Scale winning campaigns while cutting losers efficiently - Stay updated on Meta algorithm changes, ad policies, and platform best practices - Coordinate with pod heads and editors within the media buyer pod structure Requirements - 1–3 years of hands-on Meta Ads experience (Facebook Business Manager / Ads Manager) - Must have managed $50,000–$100,000 USD/month in Meta ad spend with documented results - Proven track record of managing ₹5L+ monthly ad budgets with measurable ROAS - Strong understanding of funnel strategy — from hook to landing page to checkout - Comfortable reading data: ROAS, CPM, CTR, CPA, CVR, and AOV - Experience working with digital products, e-commerce, or info-product brands preferred - Familiarity with creative testing frameworks and audience segmentation - Knowledge of Shopify analytics and/or tools like Triple Whale, Hyros, or similar is a plus - Strong communication skills and a bias for speed and execution Nice to Have - Experience with UGC ad briefing and working with video editors - Knowledge of email marketing tools like Klaviyo - Exposure to multi-store or multi-niche ad management What We Offer - Competitive salary + performance incentives - Work with a high-growth team managing crores in monthly ad spend - Hands-on learning across multiple niches and markets - Fast career growth within our pod-based team structure