Analyst_Audience Architecture

• Identify, size, and syndicate the highest value audience to target specific customer segments during key Home Improvement moments that matter to drive meaningful customer experiences.
• Work with Media teams and MarTech and manage day-to-day activation of audience.
• Assist in the maintenance of taxonomy maintaining a customer definition repository to instill audience unification across channels and initiatives.
• Support the Marketing governance process for audience creation, activation, and measurement.
• Participate in team meetings and knowledge sessions to share new learnings, strategies for targeting audiences and to provide feedback on the platform and governance.
• Support the orchestration of audience activation across cross functional teams & channels to deliver a unified, personalized experience.

Years of Experience:

• 1-3 years

Required Minimum Qualifications :

• Bachelor s Degree

Primary Skills (must have)

• Curiosity- a desire to understand the audiences and the why and how behind their syndication.
• Analytical skills- the ability to leverage understanding of business and customer to verify the audience logic and recommend optimizations.
• Effective Communication- the ability to communicate and collaborate on challenges and recommendations to syndicate or optimize audiences with teams of all technical and analytical sophistication.
• Problem Solving- An understanding of how to approach any potential issues with the platform/data, along with a basic understanding of simple media channel-related troubleshooting.
• Data familiarity- Experience with leveraging 1P/2P/3P customer data to refine and define target audience creation.
• Highly organized with attention to detail

Secondary Skills (desired)

• Audience Syndication & Activation platforms - Epsilon, Audisense, Azira, Adobe Analytics, Meta Ads Manager, Campaign Manager 360
• Experience in Omni Channel Retail
• Proficiency in Microsoft Office (Excel & Powerpoint)
• BI and analytics tools like PowerBI, Tableau, SQL, R, Python
• Hands on experience of a DMP, CDP, CRM platform, other ad tech platforms for audience development, onboarding or/and syndication and taxonomy structure maintenance.
• Media Experience - Some experience working with Paid Media channels from campaign activation to audience strategy and targeting.
• Marketing background - Experience in audience development, data driven marketing and/or digital marketing with a strong understanding in ad tech landscape and addressable media ecosystem.

Role: Business Analyst

Industry Type: Retail

Department: Data Science & Analytics

Employment Type: Full Time, Permanent

Role Category: Business Intelligence & Analytics

Education

UG: Any Graduate

PG: Any Postgraduate

Skills Required
Customer Engagement, Digital Marketing, Sql, Excel, Troubleshooting, syndication, Analytics, Analytical, Crm