Strategic Data Insights Specialist

The role of a Market Research Analyst involves collecting, analyzing and interpreting market data to drive strategic planning and product development.

This requires strong analytical skills, excellent communication and collaboration abilities, as well as the ability to gather market intelligence on industry trends, customer behavior and competitor performance through primary and secondary research methods.

• Market analysis is conducted to identify potential markets, factors affecting product demand and customer demographics.
• Data is compiled and analyzed using tools like Excel, SPSS, R, Python and Tableau.
• Actionable insights and strategic recommendations are developed by interpreting data trends and patterns.

A successful candidate will be able to provide clear and compelling reports, dashboards, charts and presentations to internal stakeholders.

They should also have experience working with marketing, sales and executive teams to align research goals with business objectives.