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Digital Marketing Specialist
Indian Farmervadodara, India3 days ago
Job description1–3 years of experience managing performance marketing campaigns. Strong understanding of Google Ads, Meta Ads, and Analytics tools. Experience with A / B testing, funnel optimization, and conversion tracking. Data-driven, analytical mindset with strong Excel / Sheets skills. Collaborative team player comfortable with cross-functional workflows. Fluency in English and Hindi required. Purpose with Impact : Empower Indian farmers and drive real change. Growth Opportunities : Learn, experiment, and scale your career in performance marketing. Collaborative Culture : Work with a passionate, innovative, and supportive team. Agri + Tech Intersection : Be part of India’s fastest-growing agri-education ecosystem.
Job Title : Digital Marketing Specialist – Performance Marketing (Google & Meta Ads)
Position : Part-time, Freelance or Project based
Work Mode : Remote / Work From Home
Experience : 1–3 Years
Salary : As per industry standard.
About Indian Farmer :
Since 2018, Indian Farmer has empowered over 10 million+ farmers through 2,000+ videos, courses, and resources — making agriculture profitable, respected, and tech-driven. We’re leading India’s agri-education revolution through innovation, community, and technology.
About the Role :
We are looking for a Performance Marketing Specialist to plan, execute, and optimize campaigns across Google Ads, Meta Ads (Facebook & Instagram), YouTube, and emerging ad networks to scale our course enrollments and revenue.
Your goal will be to drive leads, conversions, and revenue through data-driven strategies, A / B testing, and performance optimization.
Key Responsibilities :
- Plan, execute, and optimize paid campaigns across Google and Meta Ads.
- Conduct keyword, audience, and creative testing to improve CTR and ROI.
- Collaborate with design and content teams to build conversion-focused creatives and landing pages.
- Analyze campaign performance and deliver actionable insights.
- Manage and track ad budgets, ensuring efficient spend across channels.
- Implement tracking and conversion pixels accurately.
- Report weekly and monthly performance metrics to leadership.
Qualifications :
Why Join Indian Farmer :
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Digital Marketing Specialist • vadodara, India
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