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Digital Campaign Analyst

Digital Campaign Analyst

Publicis GroupeHyderabad, Republic Of India, IN
7 hours ago
Job description

Publicis Groupe is the third largest communications group in the world, a leader in marketing, communication and digital business transformation.

Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs : creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupes agencies are present in over 100 countries around the world.

The PGD team in India boasts of over 600+ specialists across Mumbai, Gurgaon, Pune and Bengaluru certified across all major platforms - Amazon, Facebook Blueprint, Google Adwords, Google Shopping, SA 360, Data Studio and more. With solid expertise in Search, Programmatic, Data engineering, Data sciences, Ecommerce, Consulting and Development, the team supports a host of Publicis operations across US, Europe and Asia and their multinational clients.

Founded in 1926 by Marcel Bleustein-Blanchet, the father of French advertising, Publicis Groupe is today led by its third CEO in its history, Arthur Sadoun, Chairman & CEO. Maurice Lvy, who led the company for 30 years until June 2017, is today the Chairman of the Groupes Supervisory Board.

Job Location's : Gurgaon, Bangalore, Mumbai, Hyderabad & Pune

Sounds like you?

  • Manage multichannel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues
  • Conduct full analysis of campaign performance, optimizations, issues, etc.
  • Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives
  • Traffic all creatives into platform and set up campaigns prior to launch date
  • Maintain knowledge of media technology buying platforms and analytic tools
  • Navigate through variety of third-party systems to complete monthly billing documentation
  • Analyze campaign performance and make strategic investment and tactical media optimizations
  • Provide clients with programmatic media recommendations and optimization strategies that align with objectives
  • Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's

If you can communicate well and work methodically as part of the team, we’d like to meet you.

The goal is to inspire and attract the target audience.

Job specific Knowledge & Skills

  • Should have worked programmatic campaign management.
  • Must have experience on DSP platforms like DV360 (mainly) & understanding of TTD.
  • Client interaction experience would be an add on & the candidate should be open for a rotational shift
  • Should have minimum 6 months of the experience in digital.
  • To apply – you need to be :

    1. Any graduate / B.E / B.Tech / MBA

    2. 6 Months experience in Programmatic

    3. Excellent communication skills(written + verbal)

    4. Self-motivated individual

    5. Disciplined : On attendance, deliverables and adhering to company ethical standards

  • 6. High intellectual curiosity;
  • willingness to learn and explore;
  • Confident in analyzing and acting on marketing data

    7. Able to work in a highly multicultural environment

    8. Proven work experience on delivering ahead of client goals.

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    Campaign Analyst • Hyderabad, Republic Of India, IN

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