Social Media Manager

Develop and implement comprehensive social media strategies tailored to the publishing industry focusing on book launches author promotions and reader engagement. Plan create and schedule high-quality platform-specific content (posts stories reels carousels videos) that reflect the tone and branding of our publications. Manage and grow our social media presence across Instagram Facebook LinkedIn Twitter/X and TikTok ensuring consistent brand voice and visual identity. Execute and optimize paid social media advertising campaigns using Meta Ads LinkedIn Ads and Google Ads to drive traffic increase book pre-orders and expand audience reach. Monitor analyze and report on key performance metrics (engagement rates click-through rates conversion rates ROI) using analytics tools (e.g. Meta Business Suite Google Analytics Sprout Social).

Requirements

35 years of proven experience in social media management preferably within publishing media or content-driven industries. Hands-on experience managing paid advertising campaigns on Meta Ads LinkedIn Ads and Google Ads including audience targeting A/B testing and performance optimization. Proficiency in content creation tools (Canva Adobe Creative Suite CapCut etc.) and social media management platforms (Hootsuite Buffer Sprout Social). Familiarity with book publishing cycles literary trends and the digital reading ecosystem is highly advantageous. Bachelors degree in Marketing Communications Journalism or a related field. Ability to work independently manage multiple projects and thrive in a fast-paced creative environment.

Qualifications

Bachelor Degree

Required Skills:

35 years of proven experience in social media management preferably within publishing media or content-driven industries. Hands-on experience managing paid advertising campaigns on Meta Ads LinkedIn Ads and Google Ads including audience targeting A/B testing and performance optimization. Proficiency in content creation tools (Canva Adobe Creative Suite CapCut etc.) and social media management platforms (Hootsuite Buffer Sprout Social). Familiarity with book publishing cycles literary trends and the digital reading ecosystem is highly advantageous. Bachelors degree in Marketing Communications Journalism or a related field. Ability to work independently manage multiple projects and thrive in a fast-paced creative environment. Qualifications Bachelor Degree

Employment Type : Full Time
Experience: years
Vacancy: 1
Monthly Salary Salary: 30000 - 40000