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The Works
Sr. Creative AssociateThe Works • Mumbai, Maharashtra, India
Sr. Creative Associate

Sr. Creative Associate

The Works • Mumbai, Maharashtra, India
11 days ago
Job description

Content has the power to build brands start conversations and influence culture. Were looking for a Sr. Creative Associate (Copy & Content) who believes exactly that.

Youll work closely with strategists designers and account managers to turn briefs into ideas and ideas into communication that people actually care about. Whether its a campaign a reel a social post a script or a brand narrative youll create work thats rooted in insight driven by creativity and aligned with business objectives.

This role is ideal for someone whos equal parts writer thinker researcher and chronically online.


What Youll Do

  • Lead creative projects from brief to execution ensuring high-quality output across formats and platforms.
  • Mentor junior creatives by reviewing their work providing constructive feedback and helping elevate the teams creative craft.
  • Strategize communication approaches and content frameworks rooted in audience insights brand objectives and cultural relevance. Conceptualize strong campaign ideas brand narratives and integrated creative solutions that effectively translate client briefs.
  • Create compelling copy across campaigns films websites social media presentations and other brand communication.
  • Collaborate closely with strategists designers account managers and production teams to deliver impactful campaigns.
  • Pitch creative ideas confidently to both internal teams and clients with clarity and conviction.
  • Review every deliverable to ensure it is strategically sound on-brand polished and aligned with business objectives.
  • Innovate by exploring new storytelling formats AI-powered workflows and emerging creative opportunities while inspiring the team through collaboration fresh perspectives and a commitment to raising the creative bar.

Requirements

What Were Looking For

  • Experience: 35 years of experience in copywriting content or creative strategy within an advertising branding or digital agency with a proven ability to deliver impactful creative work
  • Portfolio: A strong body of work that demonstrates conceptual thinking campaign development and excellence across multiple formats and platforms
  • Leadership: Proven ability to take ownership of projects mentor junior team members and consistently drive creative excellence
  • Strategy: Strong understanding of brand building communication planning and integrated marketing campaigns with the ability to translate business objectives into compelling creative solutions
  • Communication: Exceptional writing and verbal communication skills in English with proficiency in at least one additional language being an added advantage
  • Expertise: Deep understanding of one or more industries coupled with the ability to quickly adapt across diverse categories and brands
  • Culture: A strong pulse on internet culture consumer behaviour social platforms and emerging trends with the ability to leverage these insights to create relevant and engaging work
  • Judgement: Ability to challenge briefs constructively ask the right questions and make sound creative decisions backed by strategic thinking
  • Ownership: Comfortable managing multiple brands stakeholders deadlines and priorities while maintaining a high standard of quality
  • Mindset: Curious proactive collaborative detail-oriented and passionate about creating work that delivers meaningful impact
  • Culture Fit: Embodies the agencys values and actively contributes to strengthening the culture by mentoring others collaborating effectively and leading by example.


Required Skills:

copywriting


Employment Type : Full Time
Experience: years
Vacancy: 1
Monthly Salary Salary: 60000 - 60000

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Sr. Creative Associate • Mumbai, Maharashtra, India