Digital Analytics Developer

Skills and Experience :

- Working knowledge of Tag Management Solutions such as Google Tag Manager (GTM) or Adobe Launch.

- Experience of Optimization / Testing Tools like Adobe Target.

- Good working knowledge of Web Analytics like Adobe Analytics.

- Experience of working with a structured website data layer to ensure accurate data collection.

- JavaScript, jQuery, CSS, HTML experience.

- Hands-on experience with network diagnostics, and network analytics tools.

- Understanding of how web applications work including security, session management, and best development practices.

Overall responsibilities :

- Implement and maintain the tracking of user behaviour on public-facing website using Adobe Launch tag management system, to provide data for use in Adobe Analytics and other products.

- Support marketing teams in their use of Adobe Target and Analytics by acting as the subject matter expert and internal consultant on marketing capabilities.

- Identify opportunities to improve any existing Marketing Technology configurations and develop those opportunities proactively.

- Develop functionality by following internal development standards. Technical solution to include detailed design documentation, code, configuration, and other supporting technical documents.

- Maintain tracking updates to ensure Adobe Analytics remains up-to-date and accurate.

- Troubleshoot front end performance issues related to tagging and testing using JavaScript, jQuery, CSS, HTML.

- Investigate and interpret any data issues and collaborate with analysts to support their interpretation of our analytics data.

- Setting up Adobe Target activities including but not limited to Recommendations or always-on personalisation activities.

- Presenting the art-of-the possible to marketing teams and owning initiatives to drive product adoption and engagement with local teams.

- Report on the return on investment.

(ref:hirist.tech)