Public Relations Specialist

To have an executive that showcases an understanding of the industry and business, showcases potential for professional growth, and is simpatico to El Sol Strategic Consultants' management for the Vision, Values, and Goals.

About El Sol:

ICONIC BRANDS START HERE!

At El Sol Strategic Consultants, we merge imagination, knowledge, and technology to build brands and enable their digital transformation. We've combined creative strategy, market insights, and cutting-edge technology to transform homegrown and global brands across industries. Our approach blends imagination with data-driven execution, delivering measurable growth, enhanced visibility, and lasting market impact.

Key Responsibilities:

Organisational Alignment:

● Understand ESSC’s Core Values, Vision, and Goals.

● Foster an understanding of your role’s importance in the growth of the company.

● Ensure adherence to ESSC’s policies and good practices.

● Manage junior associates and interns effectively as part of your responsibilities if assigned

● Maintain high morale to encourage a friendly and open environment.

Client and Media Relations:

● Liaise daily with clients and media via telephone and email.

● Build strong relationships and networks with colleagues, clients, and media.

● Act as a representative for El Sol Strategic Consultants in marketing efforts.

● Develop media relations strategies to secure high-level placements in print, broadcast, and online media.

● Leverage existing media relationships and cultivate new contacts within business and industry media.

● Build relationships with thought leaders to enhance industry awareness.

● Promote news stories and features to the media and sell them effectively.

● Prepare regular client reports and attend client meetings.

● Collate, analyze, and evaluate media coverage.

Monitoring and Research:

● Monitor traditional and new age media, including newspapers, journals, broadcasts,

social media, and blogs, for client opportunities.

● Conduct trend forecasting for clients and their respective industries.

● Undertake research for new business proposals and present them to potential

clients.

Marketing Coordination:

● Liaise with the marketing team to create and coordinate multi-channel marketing strategies.

● Evaluate opportunities for partnerships, sponsorships, and advertising.

Event and Campaign Management:

● Manage events, including press conferences and promotional activities.

● Promote client events via public relations platforms.

● Plan publicity strategies and campaigns.

● Document all campaigns, including briefs, scripts, testimonials and event reports.

● Prepare presentations, campaign taglines, and interview responses.

Content Creation and Documentation:

● Research, write, and disseminate press releases to targeted media.

● Assist with the production of client publications, such as newsletters and in-house magazines.

● Design, write, and/or produce presentations, articles, leaflets, and promotional materials.

● Coordinate photography for studio or location shoots.

Crisis Management:

● Provide seamless crisis management and troubleshooting.

● Take ownership and accountability of clients, ensuring seamless, solution-oriented service.

● Be well planned to avoid a crisis.

Client Relationship Management:

● Ensure 100% client retention by delivering exceptional service.

● Maintain a network of resources for deployment as needed.

● Provide clients with information about new promotional opportunities and current PR campaign progress.

● Manage client expectations and ensure satisfaction.

Strategic Planning:

● Create quarterly and annual brand marketing strategies and quarterly roadmaps aligned with client business goals.

● Maintain a keen understanding of industry trends affecting clients and offer relevant communication strategy recommendations.

● Design publicity brochures, reports, and promotional videos as per client budgets.

Knowledge Upkeep:

● Stay updated with new practices for Web 2.0 and Web 3.0 to enhance client offerings.

● Maintain relationships and databases with key stakeholders.

● Stay updated on emerging trends, technologies, and influencers.

● Schedule calls or in-person meetings monthly with media, potential marketing avenues, celebrity managers and other stakeholders within the sector.

● Stay updated on emerging trends, technologies and influencers.