Job Description – Junior Brand Strategist
Location: Mumbai (Lower Parel)
Department: Brand Solutions / Strategy
Employment Type: Full-time
About the Role
We are looking for a Junior Brand Strategist who is passionate about consumer insights, brand building, and creative problem-solving. In this role, you will support the strategy team in developing insight-led communication strategies, campaign ideas, and brand solutions for a diverse portfolio of clients.
Key Responsibilities
- Assist in developing brand and communication strategies based on client briefs.
- Conduct market research, competitor analysis, and consumer insight studies.
- Gather and analyze industry trends, cultural shifts, and audience behavior to inform strategic recommendations.
- Support the creation of campaign strategies, creative briefs, and brand positioning documents.
- Collaborate with Creative, Client Servicing, Media, and Influencer teams to build integrated marketing solutions.
- Help prepare pitch decks, presentations, and strategic proposals.
- Monitor campaign performance and assist in post-campaign analysis and reporting.
- Stay updated with digital, social media, and emerging marketing trends.
Requirements
- 1–2 years of experience in Brand Strategy, Planning, Brand Solutions, Marketing, or a similar role within a digital, advertising, or creative agency.
- Bachelor's degree in Marketing, Mass Communication, Advertising, Business, or a related field.
- Strong analytical and research skills.
- Excellent written and verbal communication skills.
- Ability to translate data and insights into actionable recommendations.
- Strong presentation and storytelling abilities.
- Comfortable working in a fast-paced, collaborative environment.
Preferred Skills
- Understanding of digital marketing, social media, influencer marketing, and content strategy.
- Experience with consumer research and competitive analysis.
- Proficiency in PowerPoint, Google Slides, and Microsoft Excel.
- Familiarity with AI tools and research platforms is an added advantage.
What We're Looking For
- Curious and insight-driven thinker.
- Passion for brands, advertising, and consumer behavior.
- Strong problem-solving and critical thinking skills.
- Detail-oriented with excellent organizational abilities.
- Collaborative, proactive, and eager to learn.
- Ability to manage multiple projects and meet deadlines.
Skills Required
Microsoft Excel, Market Research, Digital Marketing, Powerpoint, Consumer Insights, Content Strategy, Brand Strategy, Brand Positioning, campaign strategies, creative briefs, influencer marketing, Google Slides, Social Media
