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Blend360
Senior Insights Analyst – (PowerBI & FMCG)Blend360 • Hyderabad, Telangana, India
Senior Insights Analyst – (PowerBI & FMCG)

Senior Insights Analyst – (PowerBI & FMCG)

Blend360 • Hyderabad, Telangana, India
21 days ago
Job description

As a Lead Analyst Market Intelligence who brings 4 years of hands-on expertise in Power BI business intelligence and consumer market analytics within the CPG/FMCG industry combined with strong leadership and client-facing consulting skills. The ideal candidate will have deep command of syndicated market intelligence platforms NielsenIQ Circana Kantar and Ipsos and the ability to translate complex commercial data into actionable insights that drive decisions across sales category management marketing and leadership teams.

Beyond technical excellence this role demands a strategic thinker who can lead and mentor analyst teams manage enterprise BI delivery and engage directly with global clients to identify growth opportunities and elevate reporting maturity. Exposure to AI/GenBI-driven analytics Microsoft Fabric and modern data platform technologies will be a strong advantage as we continue to push the boundaries of what analytics can deliver for our clients.

Market Intelligence & FMCG Analytics:

  • Lead analytics initiatives across shipment retail POS distributor and consumer panel datasets to generate insights on market share category performance pricing promotions distribution and brand execution.
  • Build integrated reporting solutions leveraging syndicated platforms including NielsenIQ Circana (IRI) Kantar and Ipsos alongside ERP and internal commercial systems.

Power BI & Analytics Delivery:

  • Architect and lead development of enterprise-scale Power BI dashboards semantic models DAX calculations and executive reporting frameworks built for performance scalability and governance.
  • Standardize reporting templates across business functions and regions while overseeing deployment pipelines workspace governance Row-Level Security and dataset refresh strategies.
  • Champion self-service BI adoption and governed analytics practices across the organization.

Data Engineering & Modern BI:

  • Collaborate with data engineering teams to optimize pipelines oversee ETL and data transformation using Power Query SQL and cloud platforms and drive modernization through Microsoft Fabric Azure Data Factory Synapse and Databricks.
  • Promote lakehouse/warehouse architectures and automation to future-proof the BI infrastructure.

AI & GenBI Enablement:

  • Evaluate and implement AI-powered analytics capabilities including Microsoft Copilot natural language querying AI visuals anomaly detection and automated insight generation.
  • Identify and drive opportunities to improve business productivity through GenBI and AI-enabled reporting solutions.

Client & Business Engagement:

  • Serve as a trusted analytics advisor to Sales Marketing Category Management Trade Marketing and Leadership teams translating complex business requirements into scalable reporting and analytical solutions.
  • Proactively identify opportunities to expand analytics capabilities improve reporting maturity and drive strategic conversations around market intelligence business performance and consumer insights.

Qualifications :

  • Relevant Bachelors or Masters degree with 4 years of hands-on experience in Power BI development business intelligence market intelligence analytics and CPG/FMCG reporting.
  • Hands-on experience with shipment/sell-in retail POS/sell-out consumer panels and syndicated market intelligence datasets from platforms such as NielsenIQ Circana Kantar and Ipsos.
  • Deep understanding of market share analytics category management pricing and promotion effectiveness consumer insights and brand and channel performance metrics.
  • Demonstrated experience building commercial dashboards for sales marketing category management trade marketing and commercial leadership teams.
  • Strong expertise in Power BI Desktop & Service DAX Power Query M language SQL and relational databases.
  • Strong understanding of data warehousing ETL/data integration Row-Level Security workspace governance deployment pipelines and enterprise BI governance frameworks.
  • Experience working within Agile/Scrum delivery methodologies to manage BI projects and analytics sprints effectively.
  • Excellent communication presentation and executive storytelling capabilities to translate analytical findings into strategic business narratives.


Additional Information :

Thrive & Grow with Us:

  • Competitive Salary: Your skills and contributions are highly valued here and we make sure your salary reflects that rewarding you fairly for the knowledge and experience you bring to the table.
  • Dynamic Career Growth: Our vibrant environment offers you the opportunity to grow rapidly providing the right tools mentorship and experiences to fast-track your career.
  • Idea Tanks: Innovation lives here. Our Idea Tanks are your playground to pitch experiment and collaborate on ideas that can shape the future.
  • Growth Chats: Dive into our casual Growth Chats where you can learn from the bestwhether its over lunch or during a laid-back session with peers its the perfect space to grow your skills.
  • Snack Zone: Stay fuelled and inspired! In our Snack Zone youll find a variety of snacks to keep your energy high and ideas flowing.
  • Recognition & Rewards: We believe great work deserves to be recognized. Expect regular Hive-Fives shoutouts and the chance to see your ideas come to life as part of our reward program.
  • Fuel Your Growth Journey with Certifications: Were all about your growth groove! Level up your skills with our support as we cover the cost of your certifications.


Remote Work :

No


Employment Type :

Full-time


Experience: years
Vacancy: 1
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Senior Insights Analyst – (PowerBI & FMCG) • Hyderabad, Telangana, India

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