Key Responsibilities:
Content Creation: Write clear, engaging, and culturally relevant scripts for video, social media, and advertisements that appeal to the diverse, young, and aspirational audiences in Tier-2 and Tier-3 cities.
Brand Messaging: Collaborate with the marketing, product and design teams to ensure that the tone, language, and style align with brand voice and the target audience's expectations.
Research & Insights: Stay up-to-date on trends, preferences, and behaviours of Tier-2 and Tier-3 Indian consumers, tailoring content to their interests, values, and cultural references.
Localisation: Adapt global or national brand messaging to ensure it resonates locally, including integrating regional dialects, humour, and references where appropriate.
Quality Assurance: Ensure all content is free of grammatical errors and meets high creative and editorial standards.
Key Requirements:
Experience: 1-3 years of experience in scriptwriting, copywriting, or a similar creative role, preferably with a focus on the Indian market and Tier-2/Tier-3 demographics.
Language Skills: Proficiency in English, Hindi & Hinglish is a strong plus.
Creative Writing: Strong storytelling abilities with a knack for writing concise, engaging scripts and ad copy across different media.
Versatility: Ability to adapt your writing style to suit various products and marketing needs.
Collaboration Skills: Ability to work effectively with designers, marketers, and other content creators to develop integrated campaigns.
Attention to Detail: Strong editing and proofreading skills to ensure error-free, high-quality content.
Why Work With Us
Creative Freedom: We offer an environment that encourages innovation and creativity.
Impactful Work: Your content will directly influence how brands connect with millions of consumers across India.
Growth Opportunities: As we grow, you'll have the chance to grow with us, taking on more responsibility and exploring new avenues of creative expression.
Inclusive Culture: Work with a diverse team that values different perspectives and encourages collaboration.
Contract Copywriter • Bengaluru / Bangalore, India
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