General Manager Marketing

Job Description:

• Marketing Strategy & Leadership

• Lead and manage the end-to-end marketing function for the organization and multiple real estate projects.

• Develop annual marketing strategies budgets and execution roadmaps aligned with business and sales objectives.

• Build and lead high-performing marketing teams while driving execution excellence.

• Collaborate closely with Sales Business Development CRM and Leadership teams for revenue generation initiatives.

• ATL / BTL & Offline Marketing

• Lead ATL campaigns including print outdoor radio transit media hoardings cinema branding and regional advertising initiatives.

• Drive BTL activities including activations roadshows exhibitions property showcases customer

• engagement programs and lead generation events.

• Plan and execute project launches brand campaigns and market penetration initiatives.

• Manage agency relationships for creative media planning production and campaign execution.

• Brand Management & Corporate Communications

• Strengthen brand positioning and visibility across markets.

• Develop branding strategies for new launches project campaigns and corporate identity initiatives.

• Oversee marketing collaterals including brochures sales kits signage display materials and project communication assets.

• Ensure consistency in brand messaging across all customer touchpoints.

• Events & Channel Engagement

• Plan customer events broker meets channel partner engagement programs launch events and

• investor interactions.

• Drive partnerships local activations sponsorships and promotional activities to increase market

• presence.

• Build strong engagement models with channel partners and external stakeholders.

• Budget & Performance Management

• Manage marketing budgets and optimize spends across ATL/BTL channels.

• Track campaign effectiveness lead generation metrics ROI footfalls and conversion performance.

• Monitor competitor activities market trends and customer insights for strategic decision-making.

Employment Type : Full Time
Experience: years
Vacancy: 1