Social Media And Ad Creative

About Kapable Kapable is looking for a sharp, curious, slightly quirky writer who can turn everyday human insights into high-performing ads and social media content. This role is for someone who is part copywriter, part storyteller, part researcher, part pattern hunter, and part creative risk-taker. You should be curious about people, psychology, culture, internet behavior, and why people make decisions. You will create ad scripts, social media content, campaign angles, and platform-specific ideas across Instagram, LinkedIn, Facebook, and YouTube. Key Responsibilities - Write ad scripts, Reel scripts, captions, carousels, LinkedIn posts, and social-first copy. - Create campaign angles and content ideas for paid and organic channels. - Manage organic social media across Instagram, LinkedIn, Facebook, and YouTube. - Research competitors, creators, trends, ads, audience comments, and content patterns. - Use tools like Meta Ad Library, Instagram Insights, LinkedIn Analytics, YouTube Studio, Canva, and Google Sheets. - Coordinate with designers and video editors to bring content ideas to life. - Manage comments, DMs, and community conversations. - Track performance and suggest what to improve, repeat, or test next. You’ll Be a Great Fit If - You save ads because you want to understand why they worked. - You pause while watching a Reel because the hook was good. - You notice when a line sounds too polished, too fake, or too AI-generated. - You ask, “What is the real emotion behind this?” - You enjoy rewriting one line ten different ways until it finally clicks. - You have strong opinions about words, pacing, tone, and visual storytelling. - You are okay with your first idea not being the final idea. - You can take a rough thought and turn it into something clear, compelling, and scroll-stopping. - You are not afraid of feedback and understand that feedback is part of the creative process. Preferred Experience - 1 to 3 years of experience in social media, copywriting, content creation, creative strategy, advertising, or performance marketing. - Experience with ad agencies, creator-led brands, edtech, coaching, or content-led startups is a plus. - A strong portfolio of scripts, posts, carousels, campaigns, or social media pages managed is required.