India Content Strategy Lead

What youll do

As a Country Content Strategy Lead you bring expertise in strategy content business management and cross-functional stakeholder particular you will:

• Content Strategy & Execution Prioritise and execute country content strategy and growth levers owning content health and production for your country to drive relevance scale and business impact.

• Content Quality & Relevance Ensure that your countrys content meets Canvas standards resonates culturally and supports strategic growth metrics.

• Feedback & Insights Gather input from sales partners and local peers to refine content strategies and enhance Canvas country impact.

• Discovery & Performance Own your countrys content performance across discovery editorial ensuring the right local content is surfaced through search recommendations and editorial and optimised for engagement activation and retention.

• Editorial & Trends Leadership Execute your countrys editorial strategy across surfaces (e.g. Showcases) identifying and activating cultural moments in partnership with Marketing Social and PR.

• Cross-Functional Collaboration Act as a strategic partner to Country Manager and country peers to align priorities unblock execution and drive content-led growth.

• Creator & Partner Engagement In collaboration with your country community and partnerships managers build relationships with local creators and partnerships to activate a thriving content ecosystem.

Qualifications :

What were looking for

Were seeking a strategic thinker who thrives in fast-paced environments and can drive content impact within their market. Theyll take a pragmatic approach to content creation working across multiple production streams (AIGC creators localisation bespoke and partnerships) to solve local content needs improve efficiency and scale what works.

This role requires someone who can combine strong strategic thinking with a deep understanding of their local market translating regional direction into actionable country-level plans and working closely with Country Design Leads to bring these to life. You should be someone who naturally gravitates toward solving problems enjoys working with data to inform decisions and can build strong relationships across cross-functional teams.

The ideal candidate combines analytical rigour with cultural curiosity demonstrating both the ability to shape country-level content strategy and to identify opportunities to scale what works through repeatable approaches AI-supported workflows and strong partnerships.

• 3-5 years of experience in content strategy regional business strategy and operations partnerships or similar roles within high-growth content media or marketplace global technology companies.

• A deep understanding of content trends and aesthetics in your market (or markets) with a pulse on what resonates with local users.

• A proactive solutions-driven approach capable of balancing strategy with hands-on execution.

• Exceptional stakeholder management skills with the ability to align cross-functional teams across regions.

• Experience working in fast-moving dynamic environments comfortable with ambiguity and change.

• Strong analytical skills to assess content performance and inform strategy adjustments.

• A track record of successfully managing production workflows partnerships and/ or supporting and activating local creators.

• Language skills and cultural knowledge relevant to your geographic market with ability to work effectively across different time zones.

Additional Information :

What youll learn and how youll develop at Canva

Youll gain deep exposure to all aspects of strategy and operations a high-growth technology company from AI-powered content innovations to international expansion. Working closely with senior leadership across International and other supergroups youll develop advanced strategic thinking skills while learning how to scale operations and drive organisational change.

Youll get hands-on experience with one of the most complex content ecosystems in tech working on problems that dont have playbooks yet and partnering with cross-functional groups across Canva to find solutions that impact millions of users. This is a role where your decision making and leadership will directly influence strategy and youll see your recommendations come to life in our product and shape the future of design.

Through the Content Strategy speciality growth infrastructure and Canvas professional development programs youll develop your sharp commercial instincts data analysis proficiency the ability to navigate ambiguity and hands-on experience with emerging technologies. Most importantly youll work with people who are genuinely brilliant and kind a rare combination that makes the hard problems worth solving and sets you up for a career in strategy in the tech industry.

Remote Work :

Yes

Employment Type :

Full-time

Experience: years
Vacancy: 1