Group Head

About Us:

Barcode Entertainment is a leading influencer marketing agency that connects brands with creators to deliver impactful campaigns. We work with top-tier clients and influencers, creating unique solutions to drive brand growth and engagement.

We are seeking a Group Head to join our team and play a pivotal role in expanding our client base and driving revenue growth. This role is ideal for someone passionate about influencer marketing, skilled in client acquisition, and excited about helping brands achieve their goals through innovative strategies.

Role Overview

The Group Head at Barcode serves as a strategic leader responsible for overseeing multiple influencer marketing projects across diverse brand verticals. This senior role combines client leadership, team mentorship, and operational oversight to ensure impactful campaign delivery, strong client relationships, and profitability.

The Group Head acts as a key liaison between internal teams and high-value clients, ensuring strategic alignment with Barcode's business objectives.

Key Responsibilities

1. Strategic Leadership

• Define the strategic roadmap for influencer-led campaigns.
• Align project objectives with client goals and Barcode's broader business priorities.
• Drive innovation in influencer campaign strategies, platforms, and influencer collaborations.

2. Project Oversight

• Supervise the execution of multiple concurrent campaigns, ensuring timely and high-quality delivery.
• Manage campaign budgets and resource allocation across teams.
• Troubleshoot escalated challenges promptly to safeguard campaign outcomes.

3. Client Relationship Management

• Serve as the senior point of contact for premium clients.
• Lead presentations, campaign reviews, and strategic discussions.
• Cultivate long-term client relationships and identify opportunities for account growth and upselling.

4. Team Management

• Mentor and lead a team of Account Managers and Executives.
• Facilitate performance evaluations, career development planning, and skill enhancement.
• Ensure optimal team productivity through collaboration, coaching, and continuous feedback.

5. Financial Management

• Own the P&L for assigned brand clusters.
• Drive profitability and cost optimization across campaigns.
• Ensure financial forecasting, billing cycles, and revenue reporting are tracked effectively.

6. Operational Efficiency

• Optimize campaign delivery processes through automation, workflow improvements, and SOP enforcement.
• Champion the use of project management tools to enhance visibility, accountability, and operational efficiency.

7. Market & Industry Engagement

• Stay abreast of influencer marketing and content trends across platforms such as Instagram, YouTube, and emerging digital channels.
• Represent Barcode at industry events, conferences, and forums to strengthen the company's market presence.

8. Business Development

• Collaborate with the Sales team to support new business pitches.
• Expand services offered to existing clients and identify cross-sell and upsell opportunities.

Key Performance Indicators (KPIs)

Project Delivery

• Timely campaign execution
• Budget adherence
• Campaign quality and performance

Client Metrics

• Client retention rate
• Client satisfaction (e.g., NPS)
• Upsell and account growth

Financial Performance

• Revenue growth
• Profit margin achievement
• Cost efficiency

Team Development

• Employee engagement scores
• Attrition rate
• Internal promotions and succession readiness

Operational Excellence

• Process improvements
• Project management tool adoption
• SOP compliance

Innovation

• Implementation of new influencer strategies
• Adoption of new technologies and best practices

Business Impact

• Number of successful pitches won
• Growth of the client portfolio
• Expansion of existing accounts

Preferred Experience & Skills

• 7+ years of experience in Account Management, preferably in digital marketing, influencer marketing, or integrated marketing agencies.
• Strong leadership and people management experience.
• Proven track record of managing large-scale client relationships and complex marketing campaigns.
• Deep understanding of social media platforms, influencer ecosystems, and digital content formats.
• Excellent communication, presentation, negotiation, and stakeholder management skills.
• Strong organizational, analytical, and problem-solving abilities.
• Experience managing P&L, budgets, and business profitability is preferred.
• Ability to thrive in a fast-paced, dynamic agency environment while managing multiple priorities simultaneously.