Strategic Business Development Director (Audit)

Company Description Pazcare is a full-stack employee benefits platform that helps organizations build workplaces where people feel valued and supported. Evolving from group insurance to a holistic benefits ecosystem, Pazcare offers integrated health, wellness, and insurance solutions tailored to modern teams. In just four years, over 2,000 employers have adopted Pazcare’s flexible and personalized benefits, including FLEX benefits that allow employees to choose what matters most within company budgets. The platform also focuses on accessible corporate insurance for startups and SMBs, ensuring protection without excessive costs. Backed by leading investors such as 3one4 Capital, Jafco Asia, and BEENEXT, Pazcare is committed to delivering transparent, impactful benefits for both everyday wellness and critical risk coverage. Role Description The Growth Marketer role at Pazcare is a full-time, on-site position based in Bengaluru. This role is responsible for planning, executing, and optimizing growth initiatives across digital and offline channels to drive user acquisition, activation, and retention. Day-to-day tasks include designing and running experiments, managing performance marketing campaigns, tracking key metrics, and analyzing user behavior to identify growth opportunities. The Growth Marketer will collaborate with product, sales, and marketing teams to refine messaging, improve funnels, and enhance lead generation strategies. This role also involves leveraging analytics tools to produce actionable insights, reporting on campaign performance, and iterating quickly to achieve ambitious growth targets. Campaign Planning & Execution - Plan, launch, and manage paid campaigns across: - Google Search - Google Display Network - YouTube Ads - Meta Ads (Facebook & Instagram) - Retargeting and remarketing campaigns - Build and optimize full-funnel acquisition campaigns focused on lead generation and pipeline creation. - Manage campaign budgets efficiently to maximize ROI and cost efficiency. Keyword Research & Audience Strategy - Conduct extensive keyword research and competitor analysis. - Develop keyword strategies for branded, non-branded, and intent-based campaigns. - Create audience segments, lookalike audiences, and retargeting cohorts. - Continuously identify new opportunities for traffic and lead acquisition. Performance Optimization - Monitor campaign performance and optimize: - CTR - CPC - CPL - CAC - Conversion Rate - ROAS - Run A/B tests on: - Ad creatives - Landing pages - Ad copy - Audience targeting - Improve campaign efficiency through bid management and budget allocation. Analytics & Reporting - Track campaign performance using: - Google Analytics 4 (GA4) - Google Ads - Meta Ads Manager - Google Tag Manager - CRM reporting tools - Build weekly and monthly performance reports with actionable insights. - Analyze funnel performance and identify conversion bottlenecks. - Present recommendations to marketing leadership based on data. Cross-Functional Collaboration - Work closely with content and design teams to develop high-performing ad creatives and landing pages. - Collaborate with SDR and sales teams to measure lead quality and campaign impact on revenue. - Ensure accurate lead attribution and tracking across marketing channels. Required Qualifications - 3–5 years of hands-on experience in Performance Marketing. - Proven experience managing campaigns on: - linkedin ads - Google Ads - Meta Ads (Facebook & Instagram) - Strong understanding of: - Keyword planning and search intent - Conversion tracking - Attribution models - Marketing analytics - Experience with Google Analytics 4 and Google Tag Manager. - Strong analytical and problem-solving skills. - Ability to manage multiple campaigns simultaneously. - Excellent communication and stakeholder management skills. Preferred Qualifications - Experience in B2B SaaS, HRTech, FinTech, InsurTech, or technology-driven businesses. - Experience running lead generation campaigns targeting HR, Finance, Founders, and CXOs. - Familiarity with CRM platforms such as Zoho CRM, HubSpot CRM, or Salesforce CRM. - Knowledge of marketing automation and lead nurturing workflows. Success Metrics - Marketing Qualified Leads (MQLs) - Cost Per Lead (CPL) - Customer Acquisition Cost (CAC) - Conversion Rate - Pipeline Generated - Return on Ad Spend (ROAS) - Revenue Contribution from Paid Channels Why Join Pazcare? - Opportunity to build and scale performance marketing in a high-growth environment. - Work directly with leadership on growth initiatives. - Ownership of budgets, campaigns, and growth outcomes. - Collaborative, fast-paced startup culture with significant learning opportunities. - Interested candidates should have a strong track record of generating measurable business outcomes through paid digital marketing and a passion for data-driven growth.