Job description
We are looking for a highly creative marketing professional to lead our marketing function. In this position, you will be responsible for managing all aspects of marketing and communications. The person will be responsible for growing our brand, increasing brand loyalty and awareness.
Primary Roles and Responsibilities:
- Experience: 10+ years of marketing experience
- Minimum of 6-7 years of digital experience in planning, implementing, monitoring, and optimizing all digital marketing campaigns across all digital channels.
- Create and drive the go-to-market (GTM) strategy for new products & services. Setup clear objectives and goals, research and define target audiences, develop marketing and communication strategies, and measure adoption.
- Social Media Management Design, build and maintain a social media presence.
- Website Management Update, Manage and Maintain multiple websites, strategize to drive relevant traffic to the website, ensure frequent/ timely content updates, website analytics working experience on WordPress.
- Strong experience on SEO, SEM, Email Marketing, Video Marketing, and LinkedIn Marketing.
- Google Analytics Expert knowledge of Google Search Console and Analytics.
- Content Writing Outstanding content writing, communication, and interpersonal skills.
- Webinar and Events Management: Measuring and reporting on the performance of all digital marketing campaigns.
- Identify the latest trends, insights, emerging technologies and optimize spend and performance based on the insights.
- Drive content distribution on blogs, online sites and contribute to all internal and external communications.
- Create sales presentations and promotional content; drive the creation, development, and maintenance of necessary collateral such as capabilities brochures, white papers, presentations, messages documents, and contributed articles.
Desired Candidate Profile :
- Proven experience in the field of digital marketing with excellent communication skills.
- Quick learner, ability to multitask, handle pressure and meet deadlines.
- Preferably from IT/ITES or technology companies
- Qualification-Graduate / Post-Graduate in Marketing Communication, with a major in Digital Marketing.
Good to have skills:
- Has experience handling PPC, CPC, and CPA Marketing Campaigns for the Software/Product Engineering Services industry
- Experience creating the Google AdWords campaign structure and running the ads to get the maximum conversions
- Measures and reports performance of AdWords campaigns
- Working knowledge about Mailchimp, Constant Contact, AHREF/ SEMrush, ZOHO Page sense, Microsoft Clarity, or other marketing tools.
Role: Performance Marketing Manager
Industry Type: IT Services & Consulting
Department: Marketing & Communication
Employment Type: Full Time, Permanent
Role Category: Digital Marketing
Education
UG: Any Graduate
PG: Any Postgraduate
Education
Master in Landscape Architecture, MBBS, Doctor of Public Health (DrPH), Doctor of Physical Therapy, Bachelor of Architecture (B.Arch), Bachelor Of Computer Application (B.C.A), Master OF Business Administration (M.B.A), Master of Tax Accounting, Doctor of Psychology (Psy. D./D. Psych.), Master of Health Administration (MHA), Bachelor of Music Education (B.M.E.), Master in Computer Application (M.C.A), Master of Accounting, Master of Fine Arts (MFA), Doctor of Veterinary Medicine (DVM), Master of Planning (M.Plan), Bachelor of Applied Science (BAS), Master of Liberal Arts (MLA/ALM), Master of Divinity, Doctor of Audiology (AuD), Bachelor of Science (B.Sc), Master of Real Estate Development, Master of Law (M.L/L.L.M), Bachelor in General Studies (BGS), Doctor of Education, Bachelor Of Technology (B.Tech/B.E), Master of Commerce (M.Com), Doctor of Medicine (M.D/M.S), Master of Library & Information Science (MLIS), Doctor of Jurisprudence, Doctor of Optometry, Master of Public Health (MPH), Bachelor of Business Administration (B.B.A), Doctor of Pharmacy (PharmD), Master of Public Administration (MPA), Masters in Technology (M.Tech/M.E), Master of Natural Resources (MNR), Bachelors of Law (B.L/L.L.B), Bachelor of Music, Masters in Arts (M.A), Doctor of Chiropractic (DC), Master of Library Science, Bachelor of Dental Surgery (B.D.S), Master of Professional Accountancy (MPA), Doctor of Dental Surgery/Medicine (DDS/DMD), Master of Health Science (MHSc), Bachelor of Commerce (B.Com), Bachelor Of Pharmacy (B.Pharm), Doctor of Science (DSc/ScD), Doctor of Business Administration (DBA), Master of Pharmacy (M.Pharm), Master of Education (M.Ed), Bachelor of Arts (B.A), Bachelor of Health Science, Master of Music (MM/MMus), Bachelor in Hotel Management (B.H.M), Bachelor of Liberal Arts (BLA/ALB), Doctor of Musical Arts (DMA), Doctor of Nursing Practice (DNP), Master of Technical & Professional Communication, Doctor of Ministry, Bachelor of Education (B.Ed), Bachelor of Ayurvedic Medicine and Surgery (BAMS), Bachelor of Homeopathic Medicine and Surgery (BHMS), Bachelor of Social Work (B.S.W), Master of Social Work (M.S.W), Bachelor of Interdisciplinary Studies, Masters in Communications Disorders (MCD), Masters of Architecture (M.Arch)
Skills Required
Ppc, Email Marketing, Google Analytics, Social Media
