Campaign Manager

Role Details As a Campaign Manager , you will be responsible to drive the adoption & engagement across customer segments. This individual will be responsible for crafting and executing the strategy around new customer acquisition, driving customer value (cross-sell, win-back and transaction intensity). In this role, you will shape the Business of the bank by coordinating with cross-functional teams e.g. digital marketing, tech solutions, product etc. Responsibilities Customer Engagement: - Work on initiatives/levers to increase the traffic on bank's channels (mobile/net) with an objective to increase conversion from target bases new and drive adoption among the new/existing consumers. - Analyse user journeys to identify improvement areas to increase visitors and conversions on our platform(s) - Improve conversion funnel continuously by driving optimization of digital journey - Identify and implement levers across channels with the help of cross-functional teams aimed at improving the customer experience and ensuring seamless journeys. - Work closely with Bank's product, analytics and digital marketing team for designing targeted campaigns basis customer persona and targeted digital outreach respectively. Product Enhancement - Be the voice- of customer in shaping the new set of features/products that the bank should launch - Work closely with Marketing team to create awareness and engagement campaigns and should have a strong view on customer needs - Increase adoption of new products among the existing consumers through cross-sell and upsell initiatives - Co-create new and optimise existing cross-sell and upsell user journeys with Digital Product Managers - Collaborate with the Bank's Campaigns, Analytics and Overall Portfolio teams to drive efforts on driving conversion funnel Qualifications - 2-8 years of relevant experience in campaign/CRM management for a digital business/app - Prior experience of executing D2C campaigns and content strategy - Prior working knowledge on SQL - Working knowledge of at least one campaign management tool - Moengage, Clevertap, or Google Analytics is mandatory - Experience with marketing tools like Firebase, Appsflyer is a plus - Experience in managing digital portfolio for a bank/fintech/NBFC is a plus.