Analyst - Digital Marketing

Overview

Position Summary: Gallagher Center of Excellence is seeking to hire a Junior Social Media Management for the GCOE Business Enablement vertical. As the Junior Social Media Management for the GCOE Business Enablement vertical, you will be responsible for supporting the creation and execution of social media strategies to increase followers and engagement across various platforms. You will be managing social media content updates and ensuring the smooth and efficient delivery of social media campaigns. Your role will involve driving content accuracy and consistency. Additionally, you will be responsible for fostering a culture of collaboration, continuous improvement, and customer focus within the marketing team. Exposure to social media marketing tools like Hootsuite and Sprout Social is a definite plus. How you'll make an impact Essential Responsibilities Assist in developing and executing social media strategies to increase followers, engagement, and platform performance. Develop and execute thought leadership content for senior leaders across LinkedIn and other relevant social media platforms. Maintain and update social media content calendars in sync with campaign goals. Monitor social media platforms, respond to comments, and engage with communities to build brand affinity. Draft social media posts, articles, opinion pieces, and employee advocacy content that reflect individual leader voices and expertise. Conduct research on industry trends, competitor activity, and emerging topics to identify thought leadership opportunities. Collaborate with key stakeholders to understand social media requirements. Support community building and moderation efforts across key channels. Create and oversee social media campaigns. Resolve queries efficiently across social platforms with professionalism and brand tone. Perform all other duties as assigned. Competencies Attention to Detail: Ensures accuracy and thoroughness in all social media updates and campaign deliverables. Communication: Demonstrates strong oral and written communication skills. Effectively conveys information and ideas to team members and stakeholders. Platform Awareness: Demonstrates awareness of current trends, algorithm shifts, and platform features to enhance strategy. Growth Mindset: Demonstrates curiosity and a strong eagerness to learn, adapt, and evolve within the fast-changing social media landscape. Problem Solving: Identifies and resolves issues effectively. Demonstrates a pragmatic approach to finding solutions. Collaboration: Works well within a team environment. Actively participates in team discussions and projects. Adaptability: Flexible and resilient, handles various demands both planned and unplanned. Adjusts to new processes and tools quickly. Time Management: Manages multiple tasks and projects simultaneously. Prioritizes work to meet deadlines. Technical Proficiency: Basic knowledge of content creation using generative AI. Continuously seeks to improve technical skills. Customer Focus: Understands and addresses customer needs. Strives to improve the user experience for social media followers. About you Education and Experience Minimum Required Degree: Bachelor's degree in marketing, communications, or related fields. Preferred Degree: Bachelor's degree in marketing, communications, or related fields. Certificate(s)/Special Training: Basic training in Social Media Content Creation. Experience: 1–3 years of social media management or related experience. Knowledge, Skills, and Abilities Basic knowledge of social media platforms and marketing tools. Understanding of social media analytics. Strong written, verbal, and editorial skills. Ability to handle multiple tasks and projects simultaneously. Remarks Position operates in a Hybrid model. Flexibility to work from office or home as required to accomplish the role effectively. Position requires travel at different Gallagher locations at sometimes.