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Area Manager - Visual MerchandiserPurplle.com • Bhubaneswar, India
Area Manager - Visual Merchandiser

Area Manager - Visual Merchandiser

Purplle.com • Bhubaneswar, India
22 days ago
Job description
Job Purpose

The Area Visual Merchandiser (AVM) will be responsible for ensuring 100% Visual Merchandising compliance across all assigned stores. The role involves maintaining brand presentation standards, executing go-to-market (GTM) campaigns, training store teams on VM guidelines, and driving consistency across the retail network to enhance consumer experience and sales conversion.

Key Responsibilities

  • Conduct regular store audits to ensure 100% adherence to VM guidelines and brand standards.
  • Identify deviations and work closely with store teams to implement corrective actions.
  • Share detailed audit reports with the Regional VM Manager and ensure timely closure of gaps.
  • Execute all Go-To-Market and brand activation elements as per guidelines within stipulated timelines.
  • Coordinate with brand teams and vendors for smooth and timely rollouts.
  • Ensure quality control of all VM materials (danglers, shelf strips, standees, posters, etc.).
  • Maintain an updated asset report for all stores within the territory.
  • Monitor asset conditions, ensure periodic maintenance, and initiate replacements when required.
  • Conduct VM training sessions for store staff on brand standards, seasonal guidelines, and planogram compliance.
  • Build strong VM understanding among store teams to ensure daily upkeep and readiness.
  • Ensure all stores implement the latest planograms accurately and within deadlines.
  • Work closely with category teams to optimize space allocation based on performance and visibility.
  • Plan and execute thematic VM displays for key retail seasons such as Karwa Chauth, Durga Pujo, Navratri, Diwali, etc.
  • Ensure timely implementation of décor, communication elements, and campaign collaterals across all stores.
  • Travel extensively across assigned stores for audits, training, and campaign checks.
  • Liaise with cross-functional teams — Store Operations, Marketing, and Procurement — for seamless coordination.

Qualifications & Experience

  • Graduate / Postgraduate in Visual Merchandising, Retail Management, or Design.
  • 2–5 years of experience in Visual Merchandising within a retail or FMCG environment.
  • Strong understanding of retail display principles, planogram execution, and brand presentation.
  • Excellent communication, training, and coordination skills.
  • Willingness to travel extensively across the region.

Key Competencies

  • Eye for detail and aesthetic sense
  • Strong organizational and multitasking ability
  • Proactive and result-oriented approach
  • Vendor coordination and cost-awareness
  • Training and people management skills

Skills Required
vendor coordination , Visual Merchandising
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Area Manager - Visual Merchandiser • Bhubaneswar, India

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