Trade Marketing Manager - South

Key Responsibilities

• To develop and implement Trade Marketing strategies for South region to achieve defined sales objectives.
• Planning & Optimum utilization of BTL budget
• Increase effectiveness of BTL activations by ensuring 100% strategy execution
• Forecasting at channel & SKU level 3 to 6 months in advance
• To design, execute & measure the performance of brand wise, channel wise trade and visibility programs
• Act as the hub for competitor activities across all brands. Track competitor promotion strategies and pre-empt the same whenever possible
• Pre and post promotion analysis. Study the impact on external offtake & household penetration data
• Planning of visibility drives, rural sales activations, samplings, loyalty programs, & distribution drives
• Designing and implementation of appropriate POSM materials fit for the channel & the brand

Other requirements:

• 3-5 years of experience in FMCG GT Sales with preferably 2 years of experience in Trade Marketing.
• MBA or equivalent from an institute of repute
• Excellent analytical and quantitative ability
• Self-driven. Good communication and interpersonal skills
• In depth knowledge of FMCG

Equal Opportunity Employer

As a multi-category organization which caters to a wide range of customers across geographies; we believe a diverse workforce is an essential asset to cater to the business environment we operate in.

As an equal opportunity employer, We at Dabur don't support and accept any kind of discrimination on the ground of colour, race, age, gender, religion, nationality, marital status, sexual orientation, etc. We promote and practice equal opportunities for every member of the Dabur family.

Skills Required
btl activations , Forecasting