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Publicis Groupe
Associate Director - Paid MediaPublicis Groupe • New Delhi, Delhi, India
Associate Director - Paid Media

Associate Director - Paid Media

Publicis Groupe • New Delhi, Delhi, India
23 days ago
Job description

Experience: 8+ Years


We are looking for an experienced Associate Director – Paid Media to lead media strategy, planning, execution, and optimization for a diverse portfolio of brands.


Key Responsibilities:

  • Develop and drive paid media strategies across digital platforms to achieve brand and business objectives.
  • Lead campaign planning, execution, optimization, and performance reporting.
  • Partner with clients to understand business goals and provide strategic, data-driven recommendations.
  • Collaborate with PR, creative, influencer, content, and strategy teams to deliver integrated campaigns.
  • Oversee media budgets, forecasting, measurement frameworks, and performance benchmarks.


Requirements:

  • 8+ years of experience in paid media, performance marketing, or digital advertising, preferably within an agency environment.
  • Strong expertise across paid media platforms and measurement tools.
  • Proven experience managing large-scale campaigns, media budgets, and client relationships.
  • Strong analytical, strategic thinking, stakeholder management, and team leadership skills.
  • Ability to translate data into actionable insights and drive measurable business outcomes.

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Associate Director - Paid Media • New Delhi, Delhi, India

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