Marketing Data & Insights Product Manager

About the Role

Uber sends billions of messages to our users across channels such as Email, Push, SMS, WhatsApp, and in-app surfaces, through an internally built CRM system.

We're looking for a Product Manager to lead the development of marketing measurement and insight-generation tools. This role will focus on enabling clear performance tracking, consistent measurement, and data-driven decision-making—empowering teams across Uber to optimize marketing efforts with confidence and speed.

What the Candidate Will Do

1. Partner with Marketing, Data Science, Engineering, and other cross-functional teams to deeply understand business needs and define measurement strategies.
2. Drive the product vision, roadmap, and execution
3. Build and refine underlying data processes and pipelines to ensure reliable, high-quality datasets that power measurement and insight generation.
4. Collaborate with Engineering to design, implement, and maintain scalable data systems (e.g., data lakes, ETL frameworks) supporting marketing workflows.
5. Develop intuitive dashboards and analytics tools that surface actionable insights on campaign performance, audience engagement, channel effectiveness, and overall marketing impact.
6. Establish frameworks for consistent marketing measurement, including attribution, incrementality, and experimentation, ensuring alignment across diverse teams and markets.
7. Collaborate with stakeholders to define KPIs, track impact, and foster continuous improvement in data-driven marketing decisions.
8. Champion data governance and best practices so that marketers can trust and confidently act on insights.

Basic Qualifications

1. Bachelor's degree in Computer Science, Engineering, Data Science, or a related technical or analytical field.
2. 5+ years of product management experience with a focus on data platforms, analytics, or business intelligence.
3. Strong understanding of marketing measurement, data modeling, and reporting best practices.
4. Experience working with large-scale data infrastructure and tools (e.g., SQL, Looker, BigQuery, Airflow).
5. Ability to translate complex data requirements into simple, user-centric products.
6. Strong cross-functional collaboration and communication skills.

Preferred Qualifications

1. Master's degree in a technical field
2. Experience in digital marketing, CRM, or MarTech environments.
3. Familiarity with experimentation and incrementality testing.
4. Interest in applying AI/ML to enhance marketing analytics and insights.

Skills Required
Market Research, product strategy , Agile Methodology, Data Visualization, Data Analysis, Statistical Modeling