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Publicis Groupe
Associate Director - Paid MediaPublicis Groupe • New Delhi, Republic Of India, IN
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Associate Director - Paid Media

Associate Director - Paid Media

Publicis Groupe • New Delhi, Republic Of India, IN
26 days ago
Job description
Job Description

Experience: 8+ Years

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We are looking for an experienced Associate Director – Paid Media to lead media strategy, planning, execution, and optimization for a diverse portfolio of brands.

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Key Responsibilities:

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  • Develop and drivepaid media strategies across digital platforms to achieve brand and business objectives.
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  • Lead campaign planning,execution, optimization, and performance reporting.
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  • Partner with clients tounderstand business goals and provide strategic, data-driven recommendations.
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  • Collaborate with PR, creative, influencer, content, and strategy teams to deliver integrated campaigns.
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  • Oversee media budgets, forecasting, measurement frameworks, and performance benchmarks.
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Requirements:

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  • 8+ years of experience in paid media, performance marketing, or digital advertising, preferably within an agency environment.
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  • Strong expertise acrosspaid media platforms and measurement tools.
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  • Proven experience managing large-scale campaigns, media budgets, and client relationships.
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  • Strong analytical, strategic thinking, stakeholder management, and team leadership skills.
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  • Ability to translate data into actionable insights and drive measurable business outcomes.
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Associate Director - Paid Media • New Delhi, Republic Of India, IN

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