Achieving the Sales Targets maintaining & Increasing Market Share through incremental Sales & new market development and ensuring highest level of Service standards channel partners & their customers at the branch level.
Job Context/Job Challenges:
ABSLAMC offers investors a range of comprehensive investment options which includes diversified and sector specific equity schemes hybrid funds and a wide range of debt and treasury products. Its offerings also include Portfolio advisory services for High Net worth individuals as well as offshore funds for Non Resident Indians. The Company follows a long - term fundamental research based approach to investment and thrives to provide a transparent and ethical services to its investors.
One of the key challenges for ABSLAMC has been to maintain a balance between moving with dynamic and constantly changing regulatory norms of the country and maintaining growth and profitability in the extremely competitive market. And some of key strengths of the organization that have helped it to sustain and grow are:
Focus on Technology - The organization has been in the forefront in implementing technological innovation to foster innovation and also to improve efficiency for its stakeholders whether it is employees clients or distributors. ABSLAMC was amongst the first Fund Houses to set up Digital efficiencies.
Product Innovation - ABSLAMC has been known to be a pioneer in terms of products and has a history of launching innovative category defining products like Birla Cash plus etc.
Research based approach - ABSLAMC has one of the largest team of research analyst dedicated to tracking down the best companies to invest in
Strong Distributor Delivery Mechanism - The Company has developed a 4 -pronged sales/delivery mechanism to ensure maximum reach and penetration to the end customers. This mechanism includes Companys direct Channels (branches/online) Independent Financial Advisors (IFAs) National Distributors (ND) and Banks.
Regulator Interface - ABSLAMC plays a key role in the Association of Mutual Funds in India (AMFI) with quite a few members of the top management being a part of the AMFI Board. It has hence ensured that it can discuss any new Industry development from a regulatory perspective at the initial stages with the Regulator as well as the Industry Association
People Management - ABSLAMC believes in continuously measuring the perception of its people using a 4-S approach namely Satisfaction Say Stay and Strive which has enabled it to garner a workforce committed and aligned to the overall business success.
| KRA (Accountabilities) (Max 1325 Characters) | Supporting Actions (Max 1325 Characters) | |
|---|---|---|
| KRA1 | Retail Sales Execution | Drives ongoing sales from the defined relationships and contribute towards regions achievements Obtains and analyzes information from market to identify new clients makes direct pitches liaises with channel partners to increase sales Profiles distributors and caters to their requirements to ensure ongoing business from them Ensures targeted number of folios are added and achieves targeted amount of new SIPs Achieving sales targets and increasing market share of branch vis a vis industry. |
| KRA2 | Distributor Empanelment & Engagement | Conducts regular meetings and contact with the distributors Undertakes empanelment and activation of distributors Disseminates updates and other product related information in timely manner Organizes and executes trainings and engagements for partners Managing and maximizing business from Client Relationships through prompt service. |
| KRA3 | Reporting and compliance | Ensures 100% compliance with internal reporting & audit systems Provides weekly reports to BM Regional Heads and Channel Heads Updates sales portal with requisite information to facilitate information collation and analysis Undertakes installation of advertising and publicity materials for brand visibility |
| KRA4 | Knowledge & Know How | Candidate is expected to have general understanding of market knowledge & macroeconomics. Broad understanding of financial products & investment options Complete understanding of mutual fund industry and type of products AMC offers Fundamentals of financial planning Sound knowledge on investment planning Basic understanding of regulatory framework Basic excel |
Required Experience:
Manager
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