Senior Manager Admissions

Key Responsibilities

1. Admissions Strategy (Corporate Level)
Design and drive central admissions strategy for all franchisee schools
Define targets funnel metrics and conversion benchmarks

2. Franchisee School Support
Handhold schools in end-to-end admissions lifecycle (lead to enrolment)
Guide on local market strategies outreach and partnerships

3. Lead Generation; Marketing Alignment
Work closely with marketing team on campaign planning (digital on-ground)
Ensure quality leads and effective utilisation by schools

4. Counsellor Training; Conversion
Train and monitor admissions counsellors across schools
Standardise pitch objection handling and parent engagement

5. Funnel Management ; Conversion
Track enquiry-to-admission (E2A) conversion across schools
Identify gaps and drive corrective actions

6. Events & Outreach
Plan and monitor admissions events orientations school visits RWA activations
Ensure strong local visibility and engagement

7. Reporting & Dashboards

Build and track daily/weekly admissions MIS and dashboards
Provide insights and action plans to leadership

8. Audit & Quality Control
Conduct periodic admissions audits (process communication experience)
Ensure adherence to corporate standards

9. New School Launch Support
Drive admissions readiness for new schools (team scripts campaigns targets)
Ensure pre-launch and launch phase admissions momentum

Key Result Areas (KRAs); KPIs

1. Admissions Achievement
Achievement of 90 100% of enrolment targets across schools
Year-on-year admissions growth: 15 25%

2. Conversion Efficiency
E2A conversion improvement by 20% YoY
Lead response TAT: within 2 hours
Walk-in to admission ratio improvement

3. Funnel Visibility Control
100% schools maintaining updated CRM / lead tracker
Weekly funnel reviews completed
Zero data gaps in reporting

4. Counsellor Effectiveness
Training coverage: 100% counsellors trained quarterly
Conversion rate per counsellor improved
Standardised pitch and communication across schools

5. Marketing ROI Alignment
Lead quality improvement (higher conversion leads)
Campaign-to-admission ROI tracking for all schools
Reduction in cost per admission

6. School Support & Satisfaction
Monthly review with all partner schools completed
School satisfaction score: 4/5
Reduction in escalation on admissions support

7. Launch Readiness (New Schools)
Admissions team onboarding before launch: 100%
Pre-launch admissions target achievement: 70% of capacity
Strong opening pipeline for first academic cycle

Ideal Candidate
8-12 years of admissions / business development experience
Must have experience in school chains / K-12 networks
Strong understanding of parent behaviour and local market dynamics
Proven track record in lead conversion and team training

Employment Type : Full Time
Experience: years
Vacancy: 1