#ACN GN - SONG - MT New - Customer Insights - Research - Consultant

Job Title – Customer Insights Manager – Marketing + Level 9 (Consultant) + Entity (GN – Song) Location Preference: Mumbai Management Level: Level 9-Team Lead/Consultant Must have skills: Customer & Marketing Insights, Marketing & Brand Strategy, Project Management & Delivery, Stakeholder Management & Influencing, Primary Research Methodologies Good to have skills: Retail / FMCG Experience, Marketing Domain Experience, Behavioural Science & Consumer Psychology Influencing Skills: Communicate information, influence others, and persuade and negotiate – across both internal and external contacts. Job Summary Accenture Strategy & Consulting is seeking an experienced Customer Insights Manager. The primary purpose of this role is to support the Brand, Media, CFS, COL, Digital and Marketing Transformation teams by delivering a thorough understanding of the customer, translating behavior and needs into key commercial insights to support, develop and execute key marketing campaigns and initiatives. Roles & Responsibilities - Partner with Marketing Stakeholders: Drive planning and execution of key marketing initiatives, including the application of insights in creative briefs through to understanding holistic campaign performance. - Support Strategic Marketing Projects: Support major strategic marketing projects, such as brand positioning and identity, brand asset review and development, and sponsorship optimisation. - Build Marketing Measurement Capability: Build marketing measurement capability and partnerships that yield business performance clarity and transparency through improved data coverage, measurement and analytics. - Drive Insight-Led Decision Making: Design, implement and refine a framework for insight led decision making, both across the marketing function and with key functional stakeholders. - Provide Thought Leadership: Provide thought leadership regarding the consumer, our customers, product categories, competitors, and the economic environment. - Manage the Research Agenda: Define, agree resourcing and manage the delivery of the research agenda for marketing, covering concept testing, campaign measurement, and marketing effectiveness reporting. - Partner with Research & Analytics: Work closely with the Research and Analytics team to implement appropriate research methods and tools to understand brand and media effectiveness. - Build Behavioral Science Capability: Lead the development of behavioral science capability across the insights team. - Manage Agencies & Consultancies: Manage external agencies and consultancies in the delivery of the agreed marketing insights, strategy and research agenda. Professional & Technical Skills - 5+ years in research, strategy, marketing or brand related roles. - Experience in marketing and brand strategy. - Experience with brand development and design. - Exceptional project management and delivery skills. - Experience in campaign brief development. - Experience managing large projects in a retail environment. - Proven ability to develop strong stakeholder relationships. - Strong team orientation. - Strong communication, both written and verbal. - Strong commercial acumen. - Proven ability to influence and manage senior level stakeholders. - Strong ability to negotiate with agencies on costs and timelines. - Ability to work to tight deadlines and change work as required. - Knowledge of primary research methodologies. - Experience in working in retail / FMCG is highly desirable. - Experience in working in a marketing role is highly desirable. - Knowledge of behavioural science and consumer psychology is highly desirable. Additional Information - Key Stakeholders: GM Brand, Digital and Design; GM Media and Sponsorship; Head of Group Marketing Research and Insights; Head of Marketing Strategy and Transformation; Head of Marketing Operations; Head of Design and Digital Services; Head of Research and Analytics; Head of Customer Behaviour; Head of Store Experience Marketing; Head of Digital Marketing; Head of Marketing – Financial Services; Head of Brand and Content; Senior Marketing and Content Planning Manager; Senior Marketing Managers; Marketing Managers. - Position Complexity: Follow and implement processes; adapt, modify and interpret procedures and tools; develop projects, policy, programs and systems; inputs into brand or functional strategy; accountable for development of business strategy.