SFMC Developer - Marketing Cloud

Role Overview :

We are seeking a seasoned Salesforce Marketing Cloud professional to join our dynamic team in Bangalore, Hyderabad, Chennai, or Pune.

In this role, you will serve as a technical architect and strategist, bridging the gap between complex business requirements and high-impact marketing automation solutions.

You will work closely with cross-functional stakeholders, including marketing leads, data analysts, and IT teams, to design and execute multi-channel campaigns that drive customer engagement and retention.

By leveraging the full suite of SFMC capabilities, you will play a pivotal role in optimizing customer journeys, ensuring data integrity, and delivering personalized experiences that directly influence business growth and operational efficiency.

Key Responsibilities :

- Architect and implement end-to-end marketing automation solutions within Salesforce Marketing Cloud to streamline campaign delivery for global clients.

- Develop complex SQL queries and data extensions to segment audiences effectively, ensuring highly targeted and relevant communication.

- Configure and manage Journey Builder, Email Studio, and Automation Studio to automate customer touchpoints and improve conversion rates.

- Collaborate with internal stakeholders to translate business objectives into technical specifications, ensuring alignment between marketing goals and platform capabilities.

- Troubleshoot and resolve technical bottlenecks within the platform to maintain seamless performance and data synchronization across integrated systems.

- Mentor junior team members and contribute to best practices documentation to elevate the overall technical maturity of the marketing operations team.

Required Skillset :

- Demonstrated expertise in designing and deploying complex customer journeys using Salesforce Marketing Cloud, with a deep understanding of its core modules.

- Proficiency in AMPscript, SSJS, and SQL to build dynamic, data-driven content and automated workflows.

- Strong analytical mindset with the ability to interpret data insights and translate them into actionable marketing strategies.

- Excellent communication skills, enabling you to articulate technical concepts to non-technical stakeholders and foster collaborative relationships across teams.

- Proven ability to manage multiple projects simultaneously in a fast-paced, hybrid work environment while maintaining high standards of quality and attention to detail.

- A Bachelor's degree in Computer Science, Information Technology, or a related field, complemented by a track record of continuous learning in the Salesforce ecosystem.

- Ability to thrive in a collaborative team setting, showing adaptability and a proactive approach to solving complex integration challenges.

(ref:hirist.tech)