Business Head Tommy Hilfiger + Calvin Klein.COM

Role Overview:

Tommy Hilfiger and Calvin Klein are two of the world's most iconic premium brands, and Arvind is bringing their digital businesses to life in India. This is a rare 0-to-1 mandate: build and scale the .com businesses for both brands from the ground up. The Business Head – TH+CK.com owns the combined digital P&L for both brands end-to-end — revenue, customer acquisition and retention, contribution margin, and a premium customer experience worthy of these labels.

This is a builder's role, not a caretaker role. The Business Head will stand up both storefronts and apps, define the premium digital playbook, and scale two businesses from launch to meaningful revenue — while enhancing the brand equity and price integrity that premium labels demand. It requires a commercial operator who can own a P&L, build teams and systems from scratch, and run performance marketing, retention, and site merchandising for a premium audience where full-price discipline matters more than discount-led volume.

This is not a scale-and-optimise role. This is a mandate to build two premium digital businesses from zero, with full commercial ownership.

Why this role stands out:

• True 0-to-1: build the .com businesses for two world-class premium brands from the ground up
• Own a combined P&L across two iconic labels – Tommy Hilfiger and Calvin Klein
• Define the premium digital playbook for India – experience, pricing, and full-price discipline
• Build teams, systems, and the operating model from scratch, backed by central Centres of Excellence
• Direct impact on the launch success and long-term digital franchise of both brands in India

Reporting Manager & Designation: VP – Digital Business

Team Size: Direct: 4-6 (to be built)

Key Responsibilities:

• Build and own the combined digital P&L for Tommy Hilfiger and Calvin Klein — revenue, marketing spends, contribution margin, and EBITDA across both brands' .com and apps, with accountability for the launch plan and the path to scale.
• Stand up both storefronts from 0-to-1 — launch the sites and apps, set up the merchandising, pricing, and promotional architecture, and build the daily trading rhythm for two premium brands from scratch.
• Protect premium brand equity and price integrity — drive growth through full-price sell-through and premium experience rather than discount-led volume, working within the brand and licensor guardrails that premium labels require.
• Personally run performance marketing, retention, and site merchandising — own customer acquisition (CAC, ROAS), lifecycle and loyalty, and the on-site conversion engine for a premium audience, building each function as the business scales.
• Own the launch-to-scale growth agenda — take both brands from launch to meaningful revenue, managing the year-of-two-halves reality of a 0-to-1 build: launch first, then scale.
• Build the team and the operating model— hire and develop the brand-side digital team from scratch, and coordinate with retail, licensors, supply chain, and central marketing for a seamless premium omni-channel experience.

Experiences

• 8–12 years of experience, including 2+ years owning a digital / D2C P&L (non-marketplace D2C experience is essential)
• Proven 0-to-1 or early-scale experience – has built or launched a digital business, not only run a mature one
• Strong commercial instinct with a premium sensibility – grows through full-price discipline, not discounting
• Premium, luxury, or licensed-brand experience strongly preferred; comfort running two brands at once is a plus

Competencies

• Builder Mindset: Thrives in ambiguity and 0-to-1; builds teams, systems, and playbooks from scratch.
• Commercial Ownership: Owns a P&L like an operator – thinks in revenue, margin, and unit economics.
• Premium Brand Sensibility: Understands that premium brands grow through desirability and price integrity, not discounts.
• Functional Depth: Can personally run performance marketing, retention, and site merchandising, not just manage them.
• Influence Without Authority: Orchestrates central CoEs and licensor relationships to deliver both brands' outcomes.
• Executional Rigor: Balances launch speed with discipline, premium standards, and profitable growth.

Values:

Integrity | Excellence |Innovation | High Performance | One Team

Skills Required
Customer Acquisition, Performance Marketing