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glide brands
Content Specialistglide brands • Mumbai, India
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Content Specialist

Content Specialist

glide brands • Mumbai, India
23 days ago
Job description

About Us:

Glide Group operates through three legal entities engaged in online and offline distribution of Beauty, Personal Care, and Wellness categories along with B2B enterprise supplies. We are in a high-growth phase focused on scaling operations, strengthening financial governance, and building data-driven decision systems.

About the Role:

We are seeking a creative and strategic B2B Content Specialist to develop and execute compelling content that resonates with our target audience, drives engagement, and supports our business goals. This role is ideal for a content enthusiast who understands the B2B landscape, is skilled in crafting impactful narratives, and thrives in a fast-paced environment.

Key Responsibilities:

Content Strategy:

  • Develop and execute a content marketing strategy aligned with the overall business objectives.
  • Identify and analyze target audience personas to tailor content for specific stages of the B2B buyer journey.
  • Stay updated on industry trends and competitive insights to ensure content remains fresh and relevant.

Content Creation:

  • Write, edit, and produce high-quality content including blogs, whitepapers, case studies, email campaigns, newsletters, and website copy.
  • Create sales-enablement materials such as brochures, presentations, and product datasheets.
  • Collaborate with subject matter experts to produce authoritative content that establishes thought leadership.

Content Distribution:

  • Work closely with marketing and sales teams to ensure content is effectively distributed across channels such as LinkedIn, email, and websites.
  • Optimize content for SEO to improve organic reach and engagement.
  • Leverage marketing automation platforms to design and execute content distribution campaigns.

Performance Analysis:

  • Measure and analyze content performance using tools like Google Analytics, HubSpot, or similar platforms.
  • Generate reports to identify content success metrics and areas for improvement.
  • Use data insights to refine and improve content strategy.

Collaboration:

Coordinate with design, product, and sales teams to ensure cohesive messaging across all content.

Manage relationships with external agencies or freelance writers when needed.

Requirements:

  • Proven 3+ experience in content creation and strategy, preferably in a B2B environment.
  • Exceptional writing and editing skills with a focus on clear, concise, and persuasive language.
  • Experience with content management systems (CMS) such as WordPress.
  • Strong understanding of SEO principles and tools like SEMrush or Ahrefs.
  • Familiarity with B2B sales cycles and buyer personas.
  • Proficiency in marketing automation tools such as HubSpot, Marketo, or Salesforce.

Location: Worli, Mumbai


Skills Required
Marketo, Hubspot, Content Creation, Content Strategy, Wordpress, Google Analytics, Salesforce, Seo

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Content Specialist • Mumbai, India

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