Manager - Brand Marketing

Role Overview:

We are looking for an experienced Brand Manager to drive a robust 365-day, 360-degree brand narrative across multiple touchpoints. This role requires experience in brand communication, campaign intelligence, content strategy, new brand launches, and ROI & innovation driven thinking. The ideal candidate will have a strategic mindset, shoulder end to end responsibility of campaigns and ability to collaborate with multiple verticals to deep understanding of regional markets.

Key Responsibilities:

Brand Strategy & Narrative

• Develop and implement a 365-day, 360-degree brand communication strategy that seamlessly integrates across retail, digital, mass media, and experiential marketing.
• Drive consistent and impactful storytelling across all consumer touchpoints.

Campaign championing

• Executing high-impact campaign communication across stores, catchment areas, and mass media while ensuring brand consistency by means of new media, new activations platforms.
• Ensure regional efficiencies by adapting campaigns for local relevance and consumer engagement.
• Manage new brand launches, including positioning, go-to-market strategy, and communication rollouts.

Impact measurement and Consumer insights

• Leverage sales data, consumer research, competitive analysis, and market trends to refine brand communication & strategies.
• Use campaign intelligence to optimize messaging, media spends, and engagement strategies.
• Develop innovative approaches to reach and influence the target audience effectively.

Performance Measurement & ROI Optimization

• Set clear KPIs for brand campaigns and ensure rigorous ROI tracking and analysis.
• Optimize marketing investments across different media and regions based on performance insights.

Team Collaboration

• Ensuring strategic alignment and executional excellence.
• Foster cross-functional collaboration with sales, product, regional, co-branded and digital teams to drive business impact.

Skills Required
roi optimization , Competitive Analysis, Consumer Insights, Brand Communication, Content Strategy, Storytelling