Audience Strategy Lead

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Job Summary:

We're looking for an Audience Strategy Lead to support one of our amazing clients in the music and entertainment industry. You'll be the person uncovering the stories behind the data — combining audience insights, AI, and cultural trends to decode fan behaviours and transform signals into bold marketing strategies that help artists make their mark across APAC.

Role:

• Oversee the rollout of a generative AI brief-intake tool, ensuring it works effectively for non-data marketing stakeholders and reduces manual strategic workload.
• Design and deliver scalable, templated insights from client briefs using qualitative and quantitative tools, equipping Creative, Commerce and Paid teams with clear audience knowledge.
• Build scalable post-campaign audience engagement reports that measure effectiveness and surface opportunities for continuous improvement.
• Use a growing library of engagement reports and predictive modelling to synthesise campaign results (streams/sales) into actionable, repeatable marketing blueprints.
• Partner closely with data engineering to feed behavioural inputs and blueprints into a unified data engine, refining algorithmic trend predictions and AI briefing recommendations.
• Help establish a predictive viability tool to assess a track's potential success across multiple markets ahead of campaign launch and spend approval.
• Deliver deep-dive market intelligence on regional consumer behaviour and opportunities to support senior leadership decision-making.

You:

• BA/BS degree or equivalent experience
• 10+ years of experience leading digital consumer insights, audience strategy, or predictive analytics within media, tech, or entertainment.
• Skilled at translating complex data and statistical analysis into a clear, narrative-led strategy for creative and marketing teams.
• Strong understanding of regional digital and e-commerce consumer behaviour.
• Experience working alongside data engineering teams in modern cloud data environments (e.g. Databricks) and with third-party research platforms.
• Comfortable leading a team and operating as a senior stakeholder across insights, creative and commercial functions.
• Exceptional verbal and written English communication and presentation skills.

Contract Type: 12-months Fixed Term Contract

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.