Senior Executive: Integrated Marketing

Job Description Role Overview : /n Senior Executive – Integrated Marketing to lead the planning and execution of both Nykaa-funded and brand-funded marketing campaigns across Nykaa's Beauty, Luxe & Wellness categories. This role requires a creative thinker and sharp executor who can deliver seamless, 360° integrated campaigns that drive impact across platforms. The ideal candidate will possess a mix of content strategy, stakeholder management, innovation, and strong executional excellence to bring ideas to life and elevate the brand narrative. /n Role Description : /n 1. Nykaa-Funded Campaigns Execution /n /n Build impactful, insight-led campaign pitches and curate strategic campaign packages tailored to business objectives. /n Plan detailed content calendars and phasing for optimal storytelling across platforms. /n Lead end-to-end execution of campaigns, ensuring timely delivery by coordinating with internal teams (design, content, performance) and external partners (agencies, vendors, creators). /n Track and report campaign performance against KPIs, ensuring optimization where needed. /n Manage campaign budgets and P&Ls, ensuring spends are aligned with objectives. /n Ensure the presence of upper-funnel assets for maximum amplification and discoverability. /n /n 2. Brand-Funded Campaigns Execution /n /n Partner with brand teams to co-create high-impact collaborative campaigns, from pitch to delivery. /n Customize content solutions and campaign structures that balance brand needs with platform behavior. /n Maintain clear communication with brand stakeholders, ensuring campaign expectations are met across timelines, creative, and results. /n Manage campaign tracking, performance reports, and financial reconciliation. /n /n 3. Innovative Ideas & Campaign Thinking /n /n Constantly seek opportunities to enhance existing campaigns with creative, out-of-the-box marketing approaches. /n Explore and develop extendable IP formats and use Nykaa's owned properties (IPs) in unique thematic ways. /n Collaborate across verticals (content, comms, growth, category) to co-develop fresh initiatives. /n Regularly test, evaluate, and optimize the impact of new formats and strategies. /n /n 4. Content Creation (360) /n /n Participate in asset creation for HHH (Hero-Hub-Hygiene) and Integrated Marketing campaigns—including conceptualization, scripting, and video editing. /n Lead execution of self-shot campaign assets, including video direction, on-screen presence, and production support. /n Collaborate with content and creative teams for quality control and alignment with campaign objectives. /n /n 5. Data Driven Insights & Creatives - Canva Superstar! /n /n Work with the data team to derive insights on a monthly basis - based on search patterns, launch analysis' & business numbers. /n Translate these insights into ad-creatives (including copy+design) - and run creative marketing experiments with the ad team. /n /n Knowledge and Skill / Qualification Requirements : /n /n 3–5 years of experience in brand marketing, digital marketing, content strategy, or integrated campaigns. /n Strong campaign thinking and understanding of digital platforms. /n Experience in handling campaign budgets, reporting, and cross-functional coordination. /n Creative eye for storytelling, design aesthetics, and content formats. /n Strong project management and interpersonal communication skills. /n Comfortable working in a fast-paced, high-performance environment. /n