Inside Sales Manager (ISM) – Inbound (Institution)

Job Description

This is a remote position.

About India Market Entry (IME):www.indiamarketentry.com

India Market Entry (IME) is a boutique market-entry consultancy helping international education companies establish and scale their presence in India. We represent 35+ global education brands across K-12, Higher Education, Publishing, Teacher Training, Assessment, and EdTech.

We are looking for an Inside Sales Manager (Inbound – Institutional) to qualify high-quality institutional enquiries and convert them into sales-ready opportunities for our Institutional Sales team.

About the Role

As an ISM – Inbound (Institutional), you will be the first point of contact for paid marketing-generated institutional enquiries.

You will engage with schools, colleges, universities, teachers, distributors, retailers, and government education bodies, understand their requirements, identify the right decision-makers, qualify opportunities, and schedule meetings for the Institutional Area Sales Manager (ASM)/GTM Marketing / Co-Founder / GTM Sales Enablement).

This is a sales driven role with lucrative incentives. You will be the lead owners.

Key Responsibilities:

1. Inbound Lead Management

• Respond to every paid marketing-generated institutional enquiry within the defined SLA.
  

• Handle enquiries received through:
  

• Google Ads
  

• Meta Campaigns
  

• Website Forms
  

• Landing Pages
  

• Webinars
  

• Email
  

• WhatsApp
  

• Phone Calls
  

• Referral Campaigns
  

• Ensure every lead receives timely follow-up and is accurately recorded in the CRM.
  

2. Lead Qualification

• Qualify enquiries from:
  

• International Schools
  

• IB & Cambridge Schools
  

• CBSE & ICSE Schools
  

• Colleges & Universities
  

• Government Education Bodies
  

• Teachers
  

• Distributors
  

• Retailers
  

• Understand customer requirements, buying timelines, and decision-making processes.
  

• Identify key decision-makers such as Principals, Academic Heads, Trustees, Procurement Heads, and School Directors.
  

• Recommend suitable IME solutions based on customer requirements.
  

3. Meeting Scheduling & CRM Management

• Schedule qualified meetings GTM Marketing / Co-Founder / GTM Sales Enablement) .
  

• Maintain accurate CRM records, lead status, follow-up schedules, and meeting notes.
  

• Follow up on webinar, website, and campaign-generated enquiries to maximise lead-to-meeting conversion.
  

• Ensure 100% CRM hygiene and timely reporting.
  

Experience

• 2-5 years of experience in B2B Inside Sales, Institutional Lead Qualification, Inbound Sales, Institutional or EdTech Sales.
  

• Must have experience handling paid marketing-generated inbound leads from Institutions, Teachers, Distributors, and Retailers for selling EdTech products,Print products , educational content, LMS, ERP, or school technology solutions.
  

Preferred Industry

• EdTech
  

• Educational Publishing
  

• Assessment
  

• LMS / School ERP
  

• Teacher Training
  

• School Technology
  

• Higher Education
  

• Education Services
  

Skills Required

• Excellent communication skills in English and Hindi.
  

• Strong telephone-based lead qualification and consultative selling skills.
  

• CRM experience (Zoho CRM, Salesforce, HubSpot, LeadSquared, or equivalent).
  

• Ability to handle 80–100+ inbound enquiries/calls per day.
  

• Excellent follow-up discipline and time management.
  

• Comfortable working in a target-driven environment.
  

Preferred Market Exposure

Preference will be given to candidates with experience working with institutions in:

• Mumbai
  

• Delhi
  

• Noida
  

• Gurugram
  

• Bengaluru
  

• Hyderabad
  

Candidates with existing institutional networks in these markets will have an added advantage.

Requirements

Experience

• 2-5 years of experience in B2B Inside Sales, Institutional Lead Qualification, Inbound Sales, Institutional or EdTech Sales.
  

• Must have experience handling paid marketing-generated inbound leads from Institutions, Teachers, Distributors, and Retailers for selling EdTech products,Print products , educational content, LMS, ERP, or school technology solutions.
  

Preferred Industry

• EdTech
  

• Educational Publishing
  

• Assessment
  

• LMS / School ERP
  

• Teacher Training
  

• School Technology
  

• Higher Education
  

• Education Services
  

Skills Required

• Excellent communication skills in English and Hindi.
  

• Strong telephone-based lead qualification and consultative selling skills.
  

• CRM experience (Zoho CRM, Salesforce, HubSpot, LeadSquared, or equivalent).
  

• Ability to handle 80–100+ inbound enquiries/calls per day.
  

• Excellent follow-up discipline and time management.
  

• Comfortable working in a target-driven environment.
  

Preferred Market Exposure

Preference will be given to candidates with experience working with institutions in:

• <
  Requirements
  2-5 years of experience in B2B Inside Sales, Institutional Lead Qualification, Inbound Sales, Institutional or EdTech Sales. Must have experience handling paid marketing-generated inbound leads from Institutions, Teachers, Distributors, and Retailers for selling EdTech products,Print products , educational content, LMS, ERP, or school technology solutions. Preferred Industry EdTech Educational Publishing Assessment LMS / School ERP Teacher Training School Technology Higher Education Education Services Skills Required Excellent communication skills in English and Hindi. Strong telephone-based lead qualification and consultative selling skills. CRM experience (Zoho CRM, Salesforce, HubSpot, LeadSquared, or equivalent). Ability to handle 80–100+ inbound enquiries/calls per day. Excellent follow-up discipline and time management. Comfortable working in a target-driven environment. Preferred Market Exposure Preference will be given to candidates with experience working with institutions in: Mumbai Delhi Noida Gurugram Bengaluru Hyderabad