Area Sales Manager – Modern Trade & Quick Commerce (HQ: Delhi NCR)
World's No. 1 Instant Noodles Brand (Indonesia) | FMCG
About the Role
We are an Importer and National Distributor representing a globally leading instant noodles brand from Indonesia, and we're hiring an Area Sales Manager to drive Modern Trade (MT) and Quick Commerce (Q-commerce) growth across North Indian states with a special focus on Delhi-NCR. This role owns the P&L, distribution, and visibility strategy across key retail and online grocery channels in the region.
Roles & Responsibilities
Distribution & Availability
Account Management
- Manage key account relationships with MT chains and Q-commerce platform category teams
- Negotiate trading terms, listing fees, shelf space, and promotional calendars
- Own JBPs (Joint Business Plans) with top accounts
Sales & Revenue Growth
- Deliver primary and secondary sales targets across MT (hypermarkets, supermarkets, standalone large format) and Q-commerce (Blinkit, Zepto, Instamart, BigBasket) for Delhi NCR
- Drive category growth through NPD launches, promotions, and seasonal activations
Trade Marketing & Visibility
- Execute in-store and in-app visibility plans (POSM, secondary displays, banner placements, keyword ranking on Q-commerce apps)
- Coordinate with the marketing team on regional activations aligned to brand campaigns
Forecasting & Inventory
- Plan demand forecasts by account/platform to optimize inventory and minimize expiry/returns
- Work closely with the supply chain/distributor network for timely replenishment
Reporting & Analytics
- Track sales performance, market share, competitor activity, and pricing across channels
- Prepare MIS reports and present business reviews to leadership
Scope of Work
- Geography: North India, Delhi NCR (Delhi, Gurugram, Noida, Ghaziabad, Faridabad)
- Channels: Modern Trade + Quick Commerce (primary focus)
- Reporting to: Regional/National Sales Manager
- Team: Will manage MT/Q-commerce merchandisers and distributor sales staff, if applicable
Candidate Requirements
- 4–8 years in Modern Trade FMCG sales, mandatory experience in the food category, preferably with noodles
- Proven track record in MT and Q-commerce channel management
- Strong negotiation skills with category buyers and platform account managers
- Familiarity with Q-commerce dashboards (analytics, ranking, ad spends)
- Graduate/MBA preferred
Annual CTC - 9 Lakhs
Area Sales Manager Modern Trade - Quick Commerce • Greater Delhi Area, India
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