Manager - Marketing

Ways of Working: This role requires working from the office three days a week at the Bengaluru base location, with the remaining days worked remotely. About Role: This position will be part of the Swiggy Scenes Growth Marketing vertical — Scenes being Swiggy's ticketing and live-events platform. This is a performance-first role: the mandate is acquisition and outcomes, not campaign execution for its own sake. Key Responsibilities: * Own and execute performance marketing strategy on Meta and Google to drive user acquisition and ticket sales across a live, fast-moving events calendar. * Build a working understanding of consumer tech and app ecosystems — mapping user journeys from discovery through purchase to inform targeting and media strategy. * Take an insight-driven approach to media planning; use AppsFlyer and other attribution tools to optimize budgets and improve media efficiency across concurrent events. * Maintain current, hands-on expertise in, Meta Ads Platform, and Google Ads algorithms programmatic channels. * Improve Quality Scores through ad relevance, landing page quality, and other optimization levers. * Own measurable KPIs — CAC, conversion rate, CTR — with clear accountability for outcomes. * Drive creative optimization and A/B testing across ad sets and platforms to maximize efficiency. * Report campaign results with funnel trends and projections, translating data into next steps. Requirements: * 3–5 years of experience in performance marketing, with deep, hands-on expertise on Meta (Facebook & Instagram) and Google Ads. * Agency background preferred — exposure to a range of problem statements and budgets at scale — or a consumer tech/app-based platform background. * Demonstrated ownership of campaigns and budgets independently, at scale — this is a performance marketing mandate, not a general digital marketing one. * Strong analytical, stakeholder management, and communication skills; self-driven with a strong bias for action. * Hands-on experience with Google and Meta Ads Manager and MMP platforms like AppsFlyer. * Based in Bengaluru.