Technical Sales Executive

About Softcell

Softcell is one of India's most established enterprise IT solutions businesses. Over close to three decades we have built partnerships with the technology brands that define the modern enterprise - Apple, Nutanix, NetApp, Palo Alto Networks, CrowdStrike, Zscaler, Jamf, PTC, Ansys, and more than twenty others. We work with customers across banking, manufacturing, GCCs, and the broader Indian enterprise landscape, and today employ over 650 people across six offices. In our last financial year we crossed ₹1,000 Cr in revenue.

About the role

Enterprise buying is getting more technology-heavy and buyers are getting sharper. Our customers no longer want a seller who leans on relationship history. They want someone who can hold a real technical conversation, build the proof themselves, and earn the deal on the merits of the technology. We are hiring the next generation of Technical Sales Executives to do exactly that.

This is a portfolio-wide account ownership role, not a single-product specialisation. You will sell across our full OEM stack - cybersecurity, cloud, Apple enterprise, engineering software - to the same customer, and grow that customer over time.

You will own a territory of accounts from the outset, with a structured onboarding programme in your first three months covering the OEM portfolio, Softcell's sales methodology, and the buying patterns of Indian enterprise. Presales and delivery teams are available to support deep technical validation on complex deals, but the account, the pipeline, and the number are yours.

Why this role is unusual

At a typical SaaS company, a young seller learns to sell one product for the first few years of their career. At Softcell, you will get direct commercial exposure to more than thirty of the most important enterprise technologies in the world - security, cloud, hyperconverged infrastructure, endpoint, engineering software, and the Apple enterprise ecosystem. The breadth is the career story.

What you will do

Build target account lists using LinkedIn Sales Navigator, Apollo, and modern account intelligence platforms. Run structured multi-channel outreach using AI-personalised sequences. Hold your own in technical discovery conversations with CIOs, CTOs, CISOs, and their direct reports. Build proof of concepts and technical demos using our OEM portfolio. Package the commercial case, negotiate, and close. Grow accounts through renewal and expansion.

What we are looking for

Zero to two years of experience. Recent B.Tech, MCA, BBA with a strong technology inclination, or MBA with an engineering undergrad. Genuine technical fluency - you should be able to explain in your own words what SASE does, how EDR differs from antivirus, why an enterprise picks Apple over Windows for a specific use case, or what makes hyperconverged infrastructure interesting. Our interview will test this directly. Demonstrated use of AI tools in real work - Claude, ChatGPT, Cursor, Clay, Apollo, or similar. Comfort holding a conversation with a CIO without needing a senior to speak for you. Strong written and spoken English. Willingness to travel to customer sites within North India as needed, typically two to four days a month.

This role may not be a fit if

You prefer relationship-first selling built on lunch and long-standing contacts. You are looking for a pure engineering role with no customer contact. You want to specialise in one product and one segment for the next ten years.

Location : New Delhi. Work from office at our New Delhi office.

Compensation

Fixed CTC: ₹6 LPA

Performance-linked variable: ₹6 LPA at 100% target achievement

Total on-target earnings: ₹12 LPA

At Softcell, we believe strong sales talent should be paid for what they deliver. Our compensation structure is deliberately weighted fifty-fifty between fixed and variable - higher than the industry norm at this level - so that candidates who back themselves to hit their number are rewarded materially. If you consistently over-achieve, your total earnings will exceed the on-target range.

This role is positioned at the Associate level for candidates with 0 to 2 years of experience. Candidates currently at significantly higher CTCs are unlikely to find this a fit.

Skills Required
EDR