Area Sales Manager - CBG Group | General Trade

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Job Description:

We are looking for a dynamic Area Sales Manager to lead General Trade sales across Karnataka. The role is responsible for driving business growth through strong distributor management, retail expansion, and excellent in-store execution.

Key Responsibilities

• Deliver sales and business targets across the assigned territory.
• Manage distributors, super stockists, and General Trade channel operations.
• Expand retail coverage and improve product availability, visibility, and merchandising.
• Execute trade promotions, demand generation, and outlet activation programs.
• Build strong relationships with key retailers and drive outlet-level sales.
• Analyze market trends and sales data to identify growth opportunities.
• Coach and develop the frontline sales team to improve execution.
• Ensure timely settlement of distributor and trade claims.
• Spend significant time in the market to drive execution and strengthen customer relationships.

Preferred Profile

• 5–10 years of experience in General Trade sales within FMCG/Consumer Durables/Consumer Products.
• Strong experience in Distributor Management, Channel Sales, Retail Sales, and Trade Marketing.
• Good understanding of the distributor network, and retail landscape.