Founding Creative Strategist

About Sidecar:

Ever wonder how your phone got here from a factory in Shenzhen, or how a jacket from Italy reached your door in 5 days Behind every shipment is a freight forwarder: the middleman coordinating ships, customs, warehouses, and trucks, still running on email, spreadsheets, and software from 1998. Sidecar gives them an AI teammate that calls, emails, logs into systems, and executes complex tasks end to end. We are backed by leading Silicon Valley VCs, angel investors, and industry advisors. Built in HSR, Bangalore.

The Role:

The most exciting marketing right now is happening in the most boring industries. Freight is next, and almost nobody is writing for it. That is the ambition for Sidecar's content: writing the industry seeks out on its own.

Content at Sidecar is a brand channel, not a growth channel. The job is to make everything we put out, from posts and newsletters to research and video, good enough that whoever comes across Sidecar walks away convinced this company knows exactly what it's doing.

That means no engagement-bait, no optimized-for-views reels, no generic AI-generated posts. Genuinely good writing, genuinely good scripts, genuinely good ideas: the kind of content people follow a company page for.

You'll work as a two-person founding unit with a video editor: you drive ideas, campaigns, scripts, and written content; they drive production, editing, and motion graphics. You work directly with the founders and the Founder's Office, and how the marketing function grows from here will be shaped by what you build.

What you'll own:

• Own everything we write. LinkedIn, Twitter/X, the newsletter, research reports, blogs. A pipeline that drafts persona-based content already runs; you take it further and make it consistently excellent.
• Script and concept video. Day-in-the-life films, customer testimonials, conference content, product ads, short motion-graphics pieces. You write the scripts and set the creative direction.
• Market what we ship. Sit with product, find the features nobody announced, and turn them into launches. Take something real and make the world understand why it matters.
• Speak each platform's language. The language that works on LinkedIn gets torn apart on Twitter. You write for each, natively.
• Figure out where it travels. Better channels, better formats, and what actually works for a logistics audience in the UK and US, where LinkedIn is the industry's watering hole.

Who fits:

• Taste: You can tell the difference between content that's optimized and content that's good, and you refuse to ship the former.
• Experience: 2+ years in content, marketing, or brand, at an AI or tech company, a marketing agency, or a D2C brand.
• Video and script: You've scripted or creative-directed video, not just written posts.
• B2B sensibility: Edgy viral tactics don't work when the reader is a freight forwarding MD. You know how to be sharp without being cringe.
• Ownership: Direction gets set together; execution is yours. Nobody here has a playbook to hand you. You build it, and what you do directly affects everything we do.
• AI-native workflow: Claude, ChatGPT and AI video and voice tools are in your daily loop because they make you faster.

Benefits:

• Top-bracket pay. We pay at the top of the market.
• Equity. Meaningful ESOPs, not symbolic.
• Health insurance. Comprehensive cover.
• Gym and wellness. Wellness benefits, on us.
• Lunch and dinner. Provided at the office.
• Snacks and caffeine. Unlimited snacks, coffee, Red Bull, Diet Coke.

Skills Required
Content Marketing, Creative Direction