KEY RESULT AREAS
Strengthening B2B Travel HoReCa & Institutional sales networks.
Build long-term relationship with the customers Vendors Institutions/ Canteens.
Liaise effectively with key accounts to get Company & its SKUs listed in order to enhance sales.
- Ensuring that all SKUs are listed and available in given chains.
- Expand distribution and new account acquisitions in the assigned geographic area through effective market analysis.
- Crafting new sales strategies and offers for pushing the sales
- Conduct market research to identify selling possibilities and evaluate customer needs
- Participate in negotiations and become a key player in administering contractual agreements with clients in the region
Strengthening Heritages brand association & awareness in the mind of customers
Ensuring 100% fill rate PO follow up and smooth delivery of PO.
- Ensure proper placement visibility & facing shelf space stock availability stock condition (FIFO) and Hygiene of products at MRF stores/channels.
- Identify the unlisted products and follow-up for listing.
Sales management (Targets Margins Promotions Rentals).
Build and deploy a consumer acquisition model.
Develop and administer credit policies and ensure timely collections.
Plan/execute/support local marketing activities such as sampling/promotions to agreed budgets and time scales and integrating sales efforts with other organized marketing activities product launches and promotions.
- Monitor & review the distribution/ channel marketing system/Local Buyers.
- Review & identify the business gaps and develop the sales promotional activities.
- Co-ordination with internal teams i.e. Sales Operations quality Marketing etc.
Proper display merchandising and increasing shelf share of brand.
Regular update on competitor margin and activities/Launch
Initiates and follows up on new business opportunities.
Own P&L responsibility
Collaborate with the Sales & Distribution team to strategize the entry to market while building and maintaining relations with customers (stores marketplaces etc.) and ensuring timely and cost-efficient fulfilment.
Identifies sales opportunities by identifying consumer requirements defining market forecasting projected business.
Ensure consistent product launch in all available institutional channels and ensure availability of SKUs in all geographies.
Drive sustainable account growth with the right 5P execution (Assortment/Placement/Planograms/ Branding/Promotions & Pricing)MIS /Dashboard reports - brand performance Competition
Required Skills:
Horeca Institutions
Required Education:
MBA - Marketing
Employment Type : Full Time
Experience: years
Vacancy: 1
