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APPSeCONNECT
Digital Marketing ManagerAPPSeCONNECT • Kolkata, West Bengal, India
Digital Marketing Manager

Digital Marketing Manager

APPSeCONNECT • Kolkata, West Bengal, India
26 days ago
Job description

Lead Generation & Funnel Performance
  • Coordinate landing pages forms and lead capture setup across both APPSeCONNECT and .
  • Work with Sales to ensure lead routing and handoff happens without delay or drop-off.
  • Own lead-generation tracking end-to-end MQLs form fills and pipeline contribution by campaign.
  • Report on lead-gen performance by channel and campaign and flag underperformance early.

Marketing Operations & Process
  • Own and maintain the shared marketing calendar across both APPSeCONNECT and .
  • Set up and run workflow/task tracking so campaigns move through review and approval without delays.
  • Track marketing budgets and spend against plan flagging variances before they become problems.
  • Coordinate with external vendors and agencies briefs timelines deliverables invoicing.
  • Administer marketing tools (CRM automation platform project trackers) and keep them clean and current.
Product-Line Coordination
  • Sequence campaign launches across APPSeCONNECT and to avoid channel clashes and audience fatigue.
  • Ensure every asset follows the correct brand guidelines APPSeCONNECT and have distinct visual systems and voices.
  • Act as the single point of coordination between content design and paid media across both product lines.
Digital Channel Execution
  • Manage the operational side of paid campaigns email sends and social scheduling across both product lines.
  • Coordinate SEO and blog publishing calendars with the content team.
  • Liaise with freelancers and agency partners on execution timelines and quality checks.
Reporting & Analytics
  • Build and maintain marketing performance dashboards spanning both product lines.
  • Track KPIs and campaign ROI and report out to leadership on a regular cadence.
  • Flag underperforming channels or campaigns early with data to back it up.



Requirements

Must-Have Skills
  • Hands-on experience with a marketing automation or CRM tool (HubSpot Zoho or similar).
  • Comfortable building reports and tracking data in Excel/Google Sheets.
  • Experience coordinating multi-channel campaigns end-to-end not just executing one channel.
  • Clear precise written communication briefs and updates that dont need a follow-up to clarify.
  • 5 years in digital marketing marketing operations or campaign coordination.
  • Working knowledge of lead-generation funnel mechanics MQLs form conversion lead scoring and routing.
  • Strong project management and organizational skills you keep multiple moving parts on track.

Nice to Have
  • Familiarity with Google Ads LinkedIn Ads or GA4 reporting.
  • Experience coordinating marketing across more than one product line or brand.
  • Basic comfort in Canva or Figma for reviewing (not designing) creative assets.
  • Experience owning or reporting on lead-gen KPIs in a B2B SaaS environment.



Benefits

  • Direct exposure to two product-line marketing motions running at once rare breadth this early in a career.
  • Full ownership of marketing operations youll build the system not inherit a broken one.
  • Health & wellness benefits including medical insurance for you and your dependants.
  • Learning & development budget for certifications courses and conferences.
  • Direct visibility to marketing and TA leadership your work gets seen and credited.
  • A culture built on six pillars: Strategy Creativity Innovation Perseverance Quality and Stability.



Required Skills:

5 years in digital marketing marketing operations or campaign coordination. Working knowledge of lead-generation funnel mechanics MQLs form conversion lead scoring and routing. Strong project management and organizational skills you keep multiple moving parts on track. Hands-on experience with a marketing automation or CRM tool (HubSpot Zoho or similar). Comfortable building reports and tracking data in Excel/Google Sheets. Experience coordinating multi-channel campaigns end-to-end not just executing one channel. Clear precise written communication briefs and updates that dont need a follow-up to clarify.


Required Education:

Graduate


Employment Type : Full Time
Experience: years
Vacancy: 1
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Digital Marketing Manager • Kolkata, West Bengal, India

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