Customer-IXD-UX Content Strategist

At EY youll have the chance to build a career as unique as you are with the global scale support inclusive culture and technology to become the best version of you. And were counting on your unique voice and perspective to help EY become even better too. Join us and build an exceptional experience for yourself and a better working world for all.

Technology Consulting

Title: Specialist II UX Content Strategist

EY is a global leader in assurance tax transaction and advisory services. Technology is at the heart of what we do and deliver at EY. Technology solutions are integrated in the client services we deliver and are key to our innovation as an organization.

Fueled by strategic investment in technology and innovation Client Technology seeks to drive growth opportunities and solve complex business problems for our clients through building a robust platform for business and powerful product engine that are vital to innovation at scale. As part of Client Technology youll work with technologists and business experts blending EYs deep industry knowledge and innovative ideas with our platforms capabilities and technical expertise. As a catalyst for change and growth youll be at the forefront of integrating emerging technologies from AI to Data Analytics into every corner of what we do at EY. That means more growth for you exciting learning opportunities career choices and the chance to make a real impact.

EY Technology:

Technology has always been at the heart of what we do and deliver at EY. We need technology to keep an organization the size of ours working efficiently. We have 250000 people in more than 140 countries all of whom rely on secure technology to be able to do their job every single day. Everything from the laptops we use to the ability to work remotely on our mobile devices and connecting our people and our clients to enabling hundreds of internal tools and external solutions delivered to our clients. Technology solutions are integrated in the client services we deliver and is key to us being more innovative as an organization.

EY Technology supports our technology needs through three business units:

Client Technology (CT) - focuses on developing new technology services for our clients. It enables EY to identify new technology-based opportunities faster and pursue those opportunities more rapidly.

Enterprise Workplace Technology (EWT) EWT supports our Core Business Services functions and will deliver fit-for-purpose technology infrastructure at the cheapest possible cost for quality services. EWT will also support our internal technology needs by focusing on a better user experience.

Information Security (Info Sec) - Info Sec prevents detects responds and mitigates cyber-risk protecting EY and client data and our information management systems.

The opportunity

This role consults with leaders and subject matter experts regularly on communications user experience and content strategies. Pitches new ideas and tests new content in partnership with user experience designers researchers and testers. Utilizes metrics and analytics. Identifies content solutions to business problems by using research conceptualization content visual design information architecture and interaction. Conducts competitive and usability assessments to inform content decisions and continuously improve digital experiences.

Your key responsibilities

• Creates in-depth compelling communications and positioning on a range of subjects including funds products and services; financial markets; the economy; regulatory matters; portfolio construction and theory and internal communication topics. Exercises decision making authority and interacts with user experience test subjects.
• Displays versatility and builds understanding of user experience principles in producing clear communications through a wide range of styles and channels including responsive web pages campaigns ads emails presentations blogs videos letters articles videos and social media channels. Partners with user experience team to set up tests measure effectiveness solve problems and create communication content that meets user experience goals.
• Presents and sells content and design solutions to senior management project teams partners and stakeholders. Participates in discussions on user-centered design principles visual design user behavior interactions and brand.
• Plans communication content in consideration of universal design principles and tags content to interface with a wide variety of technologies.
• Provides creative direction and guidance on messaging and/or content strategy across mediums working closely and collaboratively with designers developers marketing managers and business leaders. Informs departments processes by identifying recurring issues for future improvements.
• Serves as a mentor to less experienced writers by providing specific feedback on their copy story ideas new media formatting and interviewing skills.
• Participates in special projects and performs other duties as assigned.
• Conducts competitive analyses of peer websites to identify content experience and positioning opportunities that inform continuous improvement.
• Coordinates with UI design teams on navigation structures page routing and product page layouts to ensure content aligns with intended user journeys.
• Develops low-fidelity content or experience mock-ups and synthesizes usability testing findings into actionable reports to improve website effectiveness.
• Writes accessible inclusive content using plain language meaningful link text descriptive headings and clear form instructions that reduce errors; supports localization readiness.
• Collaborates with Legal and Compliance to craft disclosures align claims and maintain traceability of approved language in regulated contexts.
• Defines and tracks content success metrics (e.g. task completion drop-off form errors comprehension) and recommends iterations based on evidence.
• Contributes to design system content standards reusable patterns and consistency across components including naming and microcopy guidance.
• Improves operational excellence by supporting review workflows content QA checklists version control and handoff practices.
• Produces UI microcopy for navigation labels buttons help text validation messages empty/error states notifications tooltips and onboarding content.
• Supports A/B and preference testing with content variants and participates in test planning with UX Research.

Skills and attributes for success

• A team player with strong analytical communication and interpersonal skills
• Constantly updating yourself about new technologies in the market
• A winning personality and the ability to become a trusted advisor to the stakeholders

To qualify for the role you must have

• Minimum 5 years of experience in user experience strategy user research or information architecture.
• Bachelors degree (. B.E. . . or equivalent) in Interaction Design Human-Computer Interaction (HCI) Visual Design Computer Science or a related field.
• Good to have skills in UX strategy information architecture wireframing prototyping user research usability analysis taxonomy definition and journey mapping.
• Strong skills in stakeholder collaboration communication problem-solving time management and the ability to convert user needs into scalable digital strategies.
• Ability to think strategically while balancing user-centered design with business objectives and drive experience innovation across complex digital ecosystems.
• Experience supporting SMS/text messaging and micro-copy style client communications as part of conversational or digital communication channels.
• Experience contributing to delivery and ongoing operations of text messaging use cases such as appointment reminders contribution reminders and status alerts.
• Experience supporting secure messaging or email services within client-facing digital platforms.
• Experience assisting with day-to-day execution partner coordination and continuous improvement activities within established digital communication channels.
• Experience working in Figma to annotate copy align on components and collaborate within design files.
• Experience with Confluence or SharePoint for documentation and guidelines; and Jira or Azure DevOps for managing content requirements at the story/feature level.
• Familiarity with CMS platforms such as AEM Contentful Sitecore or Drupal including basic content modeling and metadata tagging.
• Exposure to experimentation tools such as Optimizely or Adobe Target and the ability to interpret basic results.
• Familiarity with analytics tools such as GA4 Adobe Analytics or Amplitude for basic interpretation of content performance.
• Familiarity with WCAG-aligned accessibility principles as applied to content and plain language guidelines.

Ideally youll also have

• Strong verbal and written communication facilitation relationship-building presentation and negotiation skills.
• Be highly flexible adaptable and creative.
• Comfortable interacting with senior executives (within the firm and at the client)

What we look for

• Strong teamwork work ethic product mindset client centricity and a relentless commitment to EY values.

What working at EY offers

We offer a competitive remuneration package where youll be rewarded for your individual and team performance. Our comprehensive Total Rewards package includes support for flexible working and career development and with FlexEY you can select benefits that suit your needs covering holidays health and well-being insurance savings and a wide range of discounts offers and promotions. Plus we offer:

• Support coaching and feedback from some of the most engaging colleagues around
• Opportunities to develop new skills and progress your career
• The freedom and flexibility to handle your role in a way thats right for you

EY is committed to being an inclusive employer and we are happy to consider flexible working arrangements. We strive to achieve the right balance for our people enabling us to deliver excellent client service whilst allowing you to build your career without sacrificing your personal priorities. While our client-facing professionals can be required to travel regularly and at times be based at client sites our flexible working arrangements can help you to achieve a lifestyle balance.

EY Building a better working world

EY exists to build a better working world helping to create long-term value for clients people and society and build trust in the capital markets.

Enabled by data and technology diverse EY teams in over 150 countries provide trust through assurance and help clients grow transform and operate.

Working across assurance consulting law strategy tax and transactions EY teams ask better questions to find new answers for the complex issues facing our world today.

Employment Type : Full Time
Experience: years
Vacancy: 1