Head – Marketing (FMCG Food Manufacturing – Biscuits, Chocolates & Confectionery)

Head Marketing

Industry: FMCG Food Manufacturing Biscuits, Chocolates & Confectionery

Location: Hyderabad Corporate Office

Reporting To: Managing Director

Team Management: 10+ Direct & Indirect Reportees

Budget: 35-40 LPA

About the Role

We are seeking a visionary and result-oriented marketing leader to spearhead the national marketing function for a rapidly growing FMCG food organization.

The Head Marketing will be responsible for driving brand leadership, consumer growth, market penetration, and revenue acceleration across a diversified portfolio of biscuits, chocolates, confectionery, snacks, and allied food categories.

This role demands a strategic yet execution-focused professional with strong expertise across:

Brand Management

ATL & BTL Marketing

Digital Marketing & Consumer Engagement

E-Commerce & Quick Commerce Growth

Trade Marketing & Retail Visibility

Consumer Insights & Market Research

Packaging Communication & Creative Excellence

Product Commercialization & Go-to-Market Strategy

The incumbent will work closely with the Managing Director and cross-functional leadership teams to build scalable brands, strengthen consumer connect, enhance retail visibility, accelerate online and offline growth, and create impactful integrated marketing ecosystems across General Trade, Modern Trade, E-Commerce, and Quick Commerce channels.

This is a high-ownership leadership role for someone passionate about building iconic FMCG brands and driving sustainable business growth in highly competitive consumer markets.

Key Responsibilities

Strategic Brand Leadership

Develop and lead the company's long-term national marketing strategy aligned with business growth objectives and category expansion plans.

Build and strengthen consumer-centric brands across multiple FMCG food categories and price segments.

Drive brand positioning, architecture, differentiation, and market relevance in highly competitive retail environments.

Lead annual marketing plans, campaign calendars, consumer communication strategies, and innovation roadmaps.

Analyze market trends, consumer behavior, competitive intelligence, and category opportunities to accelerate business growth.

Develop integrated brand-building initiatives across traditional, retail, and digital marketing channels.

ATL Marketing & Media Management

Conceptualize and execute integrated ATL campaigns across:

Television

Print

Radio

Outdoor

Cinema

OTT

Digital Video Platforms

Lead media planning, agency management, media buying coordination, campaign optimization, and performance tracking.

Drive measurable brand awareness, consumer recall, and market penetration through integrated communication strategies.

Manage creative and media agency relationships to maximize campaign effectiveness and ROI.

BTL, Trade & Retail Marketing

Develop and execute impactful BTL programs including:

Retail activations

In-store branding

Consumer promotions

Sampling campaigns

Van campaigns

Dealer & distributor engagement programs

Regional marketing initiatives

Partner with Sales teams to improve retail visibility, channel productivity, and market execution.

Lead POSM development, merchandising initiatives, and retail communication across:

General Trade

Modern Trade

Rural Markets

Execute festive, seasonal, and regional activation programs to improve off-take and retail conversions.

Digital Marketing & E-Commerce

Drive digital marketing initiatives to strengthen brand engagement and consumer acquisition.

Develop digital strategies covering:

Social Media Marketing

Performance Marketing

Influencer Marketing

Content Marketing

SEO/SEM

Video Marketing

Consumer Engagement Campaigns

Support business growth across:

Amazon

Flipkart

Blinkit

Zepto

Swiggy Instamart

BigBasket

D2C platforms

Modern Trade online channels

Improve digital shelf visibility, product content, ratings, reviews, promotional effectiveness, and conversion metrics.

Track and optimize key digital KPIs including ROAS, CAC, CTR, traffic, engagement, conversions, and online revenue contribution.

Creative, Packaging & Communication

Lead packaging communication, artwork approvals, visual branding, and creative consistency.

Ensure all consumer-facing communication reflects brand identity and category positioning.

Manage creative agencies for:

Advertising

Packaging

Digital creatives

Corporate communication

POSM

Retail branding

Drive continuous improvement in packaging innovation and shelf impact.

Product Launches & Innovation

Work closely with R&D, Sales, Supply Chain, Production, and Finance for successful product launches.

Develop comprehensive GTM strategies for new products and category extensions.

Conduct consumer research and market feasibility studies.

Monitor post-launch performance and drive continuous improvement based on market feedback.

Budgeting, Analytics & Business Performance

Prepare and manage annual marketing budgets with a strong focus on ROI and profitability.

Measure campaign effectiveness through marketing analytics, sales impact, and consumer metrics.

Present performance dashboards and strategic recommendations to senior leadership.

Develop data-driven marketing frameworks for improved decision-making.

Monitor brand equity, market share, category growth, and marketing contribution to overall business performance.

Leadership & Stakeholder Management

Lead, mentor, and develop a high-performing marketing team.

Build a performance-oriented culture with clearly defined KPIs and succession planning.

Manage relationships with:

Advertising agencies

Media partners

Digital agencies

Research agencies

Production vendors

Marketplace partners

Strategic business partners

Collaborate closely with Sales, Finance, Operations, R&D, IT, and Supply Chain teams to ensure successful execution of business objectives.

Educational Qualification

MBA / PGDM in Marketing from a reputed institution preferred.

Certifications in Digital Marketing, Brand Management, Consumer Analytics, or E-Commerce will be an added advantage.

Experience

12 18 years of progressive marketing experience in the FMCG Food industry, preferably within:

Biscuits

Chocolates

Confectionery

Snacks

Packaged Foods

Proven experience leading national marketing functions for established consumer brands.

Strong exposure to:

Brand Management

ATL & BTL Marketing

Trade Marketing

Digital Marketing

E-Commerce & Quick Commerce

Product Launches

Consumer Insights

Experience managing large-scale integrated campaigns and leading cross-functional marketing teams.

Core Competencies

Strategic Brand Building

Consumer & Market Insights

Integrated Marketing Communications

Media Planning & Campaign Management

Digital Marketing & Consumer Engagement

E-Commerce & Quick Commerce Understanding

Retail & Distribution Ecosystem Knowledge

Marketing Analytics & ROI Measurement

Leadership & Team Development

Stakeholder & Agency Management

Packaging & Creative Excellence

Strong Communication & Negotiation Skills

Key Performance Indicators (KPIs)

Brand Awareness & Brand Equity Growth

Market Share Improvement

Sales Growth Driven Through Marketing Initiatives

ROI on ATL, BTL & Digital Campaigns

E-Commerce Revenue & Online Growth

Product Launch Success

Retail Visibility & Trade Activation Effectiveness

Consumer Engagement & Retention

Team Productivity & Marketing Execution Excellence

Budget Utilization & Marketing ROI

Why Join Us

Opportunity to lead the marketing and digital transformation of a fast-growing FMCG food organization.

Direct exposure to leadership decision-making and business strategy.

Dynamic, entrepreneurial, and growth-oriented work culture.

Opportunity to build iconic consumer brands at a national scale.

High ownership role with strong visibility and career progression potential.

Application Instructions

If you possess the qualifications and are driven to excel in your field, we warmly invite you to apply by sharing your updated resume at resumes@empglobal.ae or by applying directly through this platform.

Note: While we appreciate every application, only shortlisted candidates will be contacted. Your understanding is appreciated in this regard!