Senior Specialist – Personalization & Journey Orchestration

Labcorp is a leader in diagnostics drug development and healthcare innovation. Across every role we harness data and AI to work smarter move faster and create breakthrough solutions that improve health outcomes for people. With our global scale and deep expertise youll do meaningful work grow your career and make a real impact. Together were improving health and improving lives.

Labcorp is seeking a Senior Specialist Personalization & Journey Orchestration to join our team at Brigade Twin Towers in Bangalore Karnataka.

Work Schedule

Flexible work hours spread across India USA and APAC time zones

Job Responsibilities

Personalization & Journey Execution

Build configure and launch end-to-end customer journeys using Adobe Journey Optimizer (AJO)

Configure audience segmentation triggers business rules and dynamic content personalization

Define omnichannel customer journeys across email SMS in-app channels and more.

Customer Experience Personalization

Translate customer campaign and business requirements into personalized journey experiences

Partner with content teams to operationalize modular content and dynamic personalization frameworks

Experimentation & Optimization

Design and execute A/B tests holdouts and optimization experiments

Analyze performance data and customer behavior to continuously optimize journeys

Improve engagement conversion and retention metrics through iterative personalization

Data & Platform Enablement

Work closely with Adobe Experience Platform (AEP) RT-CDP CJA and source systems to activate audiences

Support event frameworks customer profiles schemas and personalization data models

Collaborate with IT teams to improve data quality and orchestration readiness

Governance & Continuous Improvement

Establish journey orchestration standards best practices and governance frameworks

Continuously identify new personalization use cases and platform capabilities

Minimum Qualifications

Bachelors degree in marketing Business Technology or related field

68 years of experience in MarTech roles with hands-on implementation experience

Minimum 2 years of hands-on Adobe Journey Optimizer (AJO) implementation experience in an enterprise environment

Strong working knowledge of Adobe Experience Platform (AEP) RT-CDP CJA audience management and journey orchestration

Proven experience building and deploying personalized customer journeys end-to-end

Strong understanding of customer lifecycle marketing behavioral triggers and event-based orchestration

Experience in experimentation optimization and campaign performance analytics

Preferred Qualifications:

Adobe Journey Optimizer certification

Experience with Adobe Experience Platform (AEP) RT-CDP and Offer Decisioning

Experience with Adobe Target

Other Adobe certifications

Experience with modular content strategies and Digital Asset Management ecosystems

Familiarity with healthcare diagnostics or regulated industry marketing environments

Working knowledge of SQL customer data models and API-based integrations

Skills and Competencies

Strong execution mindset with a bias for action and hands-on delivery

Deep understanding of customer journey orchestration and personalization logic

Strong analytical and problem-solving capabilities

Ability to work cross-functionally across marketing content analytics and technology teams

Strong communication and stakeholder management skills

Ability to manage multiple priorities and execute with speed and quality

Customer-first mindset with strong attention to detail

Working Conditions:

• Hybrid work environment based in Bengaluru or Mumbai India.
• Requires collaboration across global teams and time zones.

Occasional flexibility in work hours may be needed to support global business priorities

Labcorp is proud to be an Equal Opportunity Employer:

Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race religion color national origin sex (including pregnancy childbirth or related medical conditions) family or parental status marital civil union or domestic partnership status sexual orientation gender identity gender expression personal appearance age veteran status disability genetic information or any other legally protected characteristic. Additionally all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.

We encourage all to apply

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Required Experience:

Senior IC

Employment Type : Full-Time
Experience: years
Vacancy: 1