Senior Manager Upstream Strategy & Execution

JOB DESCRIPTION:

Main Purpose of the Role

Lead the upstream marketingfor Nutrition brands - Products (ANI target for 2026 USD 241 MM)through effectively managingupstream marketingbudgets.
Responsible to drive sales and marketing shared goals by strengthening brand equity measures for Healthcare Professionals (HCPs) for all the three portfolios (Adult CNS & Infant). Support in claim andcommunication development for HCPs strategize and execute in-clinic activations and other scientific engagements.

Main Responsibilities

• Lead and drive new corporate hospital activations to generate business growth opportunities across all three ANI portfolios.
• Contribute strategically to develop theethicalmarketing plans for the year and lead execution for the same.
• Developing marketing and GTM plans for new launch and existing brands.
• Independently drivemarket shapinginitiatives by focusing on execution of HCP education and promotion plans.
• Formulation ofcommunication developmentfor healthcare practitioners in coordination with creative agency.
• Building strong marketing programs to engage HCPs effectively. Execute with help of cross functional teams. Tracking and measuring the impact of the Marketing Programs.
• Responsible to drive evaluate newer indications/opportunities to expand and grow business through continuous collaboration withethicalsales team.
• Ensure complete compliance to ethics & compliance SOPs including timely submission of completed documents.
• Support the brand team to liaison withMarket Researchagencies to gather insights from consumers / Healthcare Practitioners to support Brand strategies and trackBrand equitywith consumers / HCPs.
• Independently handle strategizing & execution of all scientific engagements across three portfolios.

QUALIFICATION

• MBA (Sales/Marketing) or B. Pharma graduate with 56 years of relevant experience.
• Strong exposure to Analytics Power BI (dashboard design development and end-user support) and SAP.
• Excellent presentation communication and stakeholder management skills with the ability to engage effectively with both internal and external stakeholders.
• Demonstrated ability to analyze data generate insights and support business decision-making.
• Willingness to travel across India for business requirements with approximately 25% travel as part of the role.

The base pay for this position is

N/A

In specific locations the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

ANI International Nutrition

LOCATION:

India > Mumbai : BKC Building

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes 25 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Required Experience:

Senior Manager

Employment Type : Full-Time
Experience: years
Vacancy: 1