Role Business Executive - Cygnus
Job Grade L2(A)
Designation Diabetes Care Executive (DCE)
FunctionSales
Department Domestic Sales
Reporting to Regional Business Manager
Direct ReporteesNA
Indirect Reportees NA
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Role Objective: Achieve and exceed sales targets in the assigned territory by executing sales initiatives and plans driving high-quality scientific and with healthcare professionals and people living with diabetes and obesity ensuring business growth and customer retention
KEY RESPONSIBILITIES
Sales Management
- Analyse sales data across products services and healthcare professionals using available dashboards
- Leverage digital tools and collaborate with the Regional Business Manager to integrate insights into sales planning
- Create and regularly update standard visit list of relevant health care professionals and potential chemists monthly tour and plan and coverage plan
- Drive business outcomes beyond detailing by applying consultative selling skills and territory insights to convert key customers including KOLs and KBLs to USV brands
- Interact with health care professionals andeducate and support peoplewith diabetes & obesity as per approved frequency and execute effective delivery of communication and messages to the clinic (Non brand promotionactivities)
- Achieve and exceed assigned targets and undertake corrective actions to bridge any gaps
- Follow up with health care professionals and chemists consistently after Continuous Medical Educations and conferences
- Ensure retention of health care professionals and conversion of non-core health care professionals to core health care professionals
- Monitor the effectiveness of marketing campaigns by tracking sales data
- Support line managers with relevant information in joint calls and review meetings
- Submit reports and adhere to the compliance requirement
- Support for enrollment in patient support program for freedemonstration on the use of injectable products and devices.
- Participate in cycle meetings national diabetes educator programs and skill development programs
Scientific & Patient Support Engagement
- Conduct high-quality scientific conversations demonstrating scientific fluency in diabetes obesity based therapies.
- Educate andsupportpeople with diabetesthrough follow-up and ensureadherence support and facilitation ofinformation and services by strictly adhering to the processes and policies of the Company.
- Demonstrate familiarity with wellness nutrition dietary practices and lifestyle modifications ensuring dietary practicality in discussions.
Digital AI & Capability Enablement
Leverage digital and AI-enabled tools to enhance call quality insights follow-ups and continuous learning.
Collaboration & Stakeholder Management
Collaborate with the Regional Business Manager Chronic portfolio teams and IDC stakeholders demonstrating collaboration as a core behaviour.
Channel & Customer Handling
Manage CHB customer interactions includingchemists hospitalsand business partners and adapt engagement strategies for metro and non-metro markets.
Supply Chain Management
- Conduct retail chemist prescription audit and update necessary records
- Coordinate with stockists to maintain optimal inventory levels ensure cold-chain compliance andmanage near-expiry product liquidation efficiently
- Ensure availability of cold chain supply chain and escalate deviations (if any) in a timely manner when required
- Coordinate with stockists to maintain optimal inventory and manage near-expiry product liquidation.
People and Culture
- Demonstrate Credo values to build trust and credibility with healthcare professionals
- Participate in Learning and Development programmes
STAKEHOLDER INTERACTION
Type of Interaction: Internal
Interaction with: Regional Business Manager Sales Manager Product management team Medical department
Nature of Interaction: Routine communication in connection with specified tasks and handling escalations from accounts. Communication requiring some level of diplomacy coordination and synergy
Type of Interaction: External
Interaction with: Healthcare Professionals / Diabetes Educators /Clearing and Forwarding Agent / Stockist /Pen Centre/ Chemists/ Peoplewith diabetes& Obesity.
Nature of Interaction: Detailed technical explanation of products to external customers influencing the customerJOB REQUIREMENTS
Professional Experience and Relevant Skills
- Minimum of 1 year of experience in Diabetes Care and preferable to have 2 years of experience
- Possess relevant functional and process knowledge regulatory aspects and updated knowledge of advancements in their area of work. Must demonstrate strong interpersonal skills empathyCustomer Orientation Achievement Orientation
- Planning & Execution skills Effective Communication Exhibits Grit Patient centricity Probing & Objection handling skill Learning agility Collaboration Adaptability Integrity and Process Compliance. Digital fluency and proficiency in using relevant tools is essential along with a basic understanding of sales and marketing principles
Academic Qualifications & Certifications
- Educational Qualification:Bachelor of Science (BSc) Graduate
Functional Competency
- Ability to influence
- Adaptability
- Customer- centricity
- Effective communication
- EQ- Cognitive Empathy
- Goal setting skills
- Resilience
- Result orientation skill
- Teamwork and collaboration
- Work Ethics
Required Experience:
Senior IC
Employment Type : Full Time
Experience: years
Vacancy: 1
Monthly Salary Salary: 308102 - 848153