Assistant Manager - Senior Manager - Marketing and Outreach - Amity University Patna

Position: Asst. Manager & Senior Manager – Marketing & Outreach

Location: Amity University Patna

About the Role

Amity University Patna is seeking a dynamic, result-oriented, and experienced professional for the role of AM and SM– Marketing & Outreach. The incumbent will be responsible for driving student admissions through strategic marketing initiatives, institutional outreach, relationship management, and brand-building activities across Bihar and neighboring regions.

Key Responsibilities

• Develop and execute marketing and outreach strategies to achieve admission targets.
• Build and maintain strong relationships with schools, colleges, coaching institutes, corporates, and educational partners.
• Plan and conduct seminars, career counseling sessions, workshops, education fairs, and promotional events.
• Identify new markets and develop strategies to increase student enrollments.
• Coordinate with the Admissions Team to ensure effective lead generation and conversion.
• Manage field marketing activities and oversee regional outreach campaigns.
• Build partnerships with schools, educational consultants, NGOs, and government organizations.
• Monitor marketing budgets and ensure optimum utilization of resources.
• Analyze campaign performance and prepare periodic MIS and performance reports.
• Coordinate with the Digital Marketing, Branding, and Communications teams for integrated campaigns.
• Lead, mentor, and monitor the performance of the outreach team.
• Ensure consistent brand visibility and positive representation of the University.

Eligibility Criteria

• Master's Degree in Marketing, Management, Business Administration, or a related discipline.
• MBA (Marketing) preferred.
• 6–15 years of relevant experience in Marketing, Business Development, Admissions, Outreach, or Institutional Relations, preferably in the higher education sector.
• Proven experience in achieving admission and business development targets.
• Strong network within the education ecosystem will be an added advantage.

Required Skills

• Excellent communication and presentation skills.
• Strong leadership and team management abilities.
• Relationship management and stakeholder engagement.
• Strategic planning and execution.
• Market analysis and business development.
• Event planning and coordination.
• Proficiency in MS Office, CRM tools, and reporting.
• Willingness to travel extensively.

Key Competencies

• Leadership
• Result Orientation
• Negotiation & Influencing Skills
• Analytical Thinking
• Relationship Building
• Problem Solving
• Decision Making
• Customer-Centric Approach

Preferred Industry

• Higher Education
• Universities
• Educational Institutions
• EdTech
• Academic Consulting

Education
Bachelor of Music Education (B.M.E.), Bachelor of Applied Science (BAS), Bachelor of Science (B.Sc), Bachelor in General Studies (BGS), Bachelor Of Technology (B.Tech/B.E), Bachelor of Business Administration (B.B.A), Masters in Technology (M.Tech/M.E), Bachelor of Music, Bachelor of Commerce (B.Com), Bachelor of Arts (B.A), Bachelor of Health Science, Bachelor in Hotel Management (B.H.M), Bachelor of Liberal Arts (BLA/ALB), Bachelor of Social Work (B.S.W), Bachelor of Interdisciplinary Studies
Skills Required
outreach services , Marketing, educational outreach