Job descriptionJob Title: Video Producer (Performance Marketing) Role Overview We’re looking for a Video Producer who can take complete ownership of end-to-end video production for performance marketing, lead generation, brand awareness, and pre-sales campaigns. This role demands a strong blend of creative thinking, production execution, and operational efficiency. You will be responsible for translating marketing objectives into high-performing video assets—delivered at speed, scale, and quality. Key Responsibilities 1. Project Ownership - Take complete ownership of video/ad projects from brief to final delivery - Understand campaign objectives (performance, lead gen, awareness) and align video output accordingly - Ensure timely delivery with high production and storytelling standards 2. Pre-Production Planning - Break down scripts and concepts into actionable production plans - Plan shoots including location, casting, props, schedules, and crew requirements - Collaborate with marketing and content teams to refine scripts for video effectiveness 3. Production Execution - Lead and manage shoots on-ground or remotely - Direct talent and coordinate with cinematographers to achieve desired visual output - Ensure efficient use of time, resources, and crew during production 4. Post-Production Supervision - Work closely with editors and motion designers to shape the final output - Ensure videos are optimized for performance (hooks, pacing, retention, CTA integration) - Maintain consistency in brand tone, quality, and messaging 5. Cross-Functional Collaboration - Collaborate with: - Cinematographers - Production Coordinators - Editors & Motion Designers - Marketing & Performance Teams - Act as the central point of communication across all stakeholders 6. Performance-Driven Content Approach - Continuously iterate based on performance metrics (CTR, watch time, conversions) - Bring a content-creator mindset to scale production without compromising quality - Stay updated with trends in ad creatives, short-form content, and digital storytelling Required Skills & Qualifications - 3–6+ years of experience in video production, preferably in ads or digital content - Strong understanding of performance marketing creatives and video funnels - Hands-on experience in managing end-to-end video production workflows - Ability to manage multiple projects simultaneously under tight deadlines - Strong storytelling, visual sense, and attention to detail - Excellent communication and team collaboration skills Good to Have - Experience in EdTech or D2C performance marketing - Understanding of platform-specific content (Meta, YouTube, Instagram, etc.) - Basic knowledge of editing/motion tools (Premiere Pro, After Effects) - Experience working with high-volume content pipelines What Success Looks Like - Consistently delivering high-performing video ads - Efficient turnaround time across multiple projects - Strong coordination across teams with minimal friction - High ownership with minimal supervision
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